Items with full text/Total items : 70585/70585 (100%)
Visitors : 23086965
Online Users : 306
Please use this identifier to cite or link to this item:
|Authors: ||黃鉦琅;Huang, Cheng-Lang|
|Keywords: ||新零售;電子商務;Omni channel;Amazon;阿里巴巴;O2O;Retail;New Retail;Omni channel;Amazon|
|Issue Date: ||2018-08-31 14:29:00 (UTC+8)|
最後從全球大市場的變動，再返回看台灣市場，並提出台灣市場可以先期進行的建議方案。;Retail is an industry that is related to our most common practice. As long as we do "buy" actions, we can′t detach ourselves from the retail industry. However, in today′s quick technological changes and Mobile internet environment. Our purchase process and journey has been very different from before Therefore, the retail industry is also making large-scale changes and changes to meet the needs of consumers.
This research is using industry analysis method to analysis the advantages and disadvantages of online and offline retail, to understand individual problems and dilemmas, and then to reference the theoretical arguments of the problem, and refer to the world′s major markets and leading retailer’s response practices, to find out the future directions and practices for retail sales.
Then to analyze the new retail business model, including customer value propositions, profit formulas, key resources, and key process elements to ensure that this new retail business really has a profitable business model that is more sustainable than existing retail sales. And then raise one new retail business example to prove its feasibility.
The conclusion is that the new retail is indeed the future of retail appearance, but beause this appearance is not a common retailer can establish it alone. It needs to establish a whole ecosystem and integrate much resource to achieve it. So that we can foresee there will be some acquisition and alliance happened in near future retail industry.
Finally, from the revolution in the global market, we will return to the Taiwan market, and see what we lack and what we are good. Then make a proposals for what Taiwan market can be carried out in advance.
|Appears in Collections:||[高階主管企管（EMBA）碩士班] 博碩士論文|
Files in This Item:
All items in NCUIR are protected by copyright, with all rights reserved.
::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期：8-24-2009 :::