咖啡業者對於取得永續咖啡證照之經營績效;The business performance of coffee industry for obtaining sustainable coffee labels

NCUIR > School of Management at National Central University > Executive Master of Business Administration > Electronic Thesis & Dissertation > Item 987654321/80538

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/80538

Title:	咖啡業者對於取得永續咖啡證照之經營績效;The business performance of coffee industry for obtaining sustainable coffee labels
Authors:	鍾明惠;Chung, Ming-Hui
Contributors:	企業管理學系在職專班
Keywords:	永續咖啡;動態資料包絡分析法;經營績效;Sustainable coffee;Dynamic data envelopment analysis;Business performance
Date:	2019-07-23
Issue Date:	2019-09-03 14:43:52 (UTC+8)
Publisher:	國立中央大學
Abstract:	咖啡為全球的重要飲品之一，永續咖啡的認證讓消費者透過認證標籤確保其購買的產品對環境、社會、經濟與自然生態是友善的。本研究的目的是以咖啡產業作為研究對象，透過文獻回顧及效率評估的方式瞭解咖啡市場的現況。本研究主要探討全球十六家咖啡公司之經營績效，結合永續咖啡的認證與標籤類別透過資料包絡分析法（Data Envelopment Analysis, DEA）以動態DEA模型評估2015至2017年間的績效表現，透過最小平方法探討不同永續標籤的影響程度，瞭解咖啡產業2015至2017年之間的績效是否受到Organic、Fair-trade、Rainforest以及UTZ四個國際主流永續咖啡的認證影響。最終，本研究之結果可以作為推廣永續咖啡的參考。關鍵詞：永續咖啡、動態資料包絡分析法、經營績效 ;Coffee is one of the most important beverages in the world. Sustainable coffee certifications make consumers ensure that the products they buy are friendly to the environment, society, economy and natural ecology with certification labels. The purpose of this study is to view the coffee industry as the research object, and to learn about the current situation of the coffee market through literature reviews and efficiency assessment. Furthermore, this study focuses on the business performance of 16 coffee companies around the world. Combining with sustainable coffee certifications and label categories, we try to evaluate the efficiency performance of 16 coffee companies from 2015 to 2017 by using the dynamic DEA approach. With the least-squares approximation, the study will discuss the impact of different sustainable coffee labels to realize if the coffee industry is influenced by the four international mainstream sustainable coffee labels, Organic, fair-trade. Rainforest and UTZ. To sum up, the result of this study can be used as a reference for promoting sustainable coffee. Keywords: Sustainable coffee, Dynamic data envelopment analysis, Business performance
Appears in Collections:	[Executive Master of Business Administration] Electronic Thesis & Dissertation

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