本研究旨在研究因大學標誌所誘發之大學聲譽(university reputation)與大學社會責任(university social responsibility)之間的關係，是否會受知識管理(knowledge management)之中介影響。透過廣發問卷給大眾為研究對象，共蒐集306份問卷，以278份有效樣本進行統計分析。研究結果顯示，大學聲譽確實與大學社會責任有正向相關，僅「大學聲譽的校園環境構面」與「大學聲譽的研發能力構面」不顯著之外，其餘皆為顯著，並受知識管理之中介效果。最後針對本次研究結果，提出一些實務上的管理建議，並討論相關研究限制與未來研究方向。;The purpose of this study is to understand the relationship among university reputation and university social responsibility induced by the university logo, with knowledge management as a mediator. A total of 306 participants were recruited by the Internet, with 278 valid samples used for data analysis. The results showed a positive relationship between university reputation and university social responsibility, with knowledge management as a mediator. However, with regards to the mediation of knowledge management, only the environment and R&D sub-dimension weren’t supported. Managerial implications and suggestions for future research were discussed.
