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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/83448


    Title: 虛擬與真實世界的人際資本;Social capital in the virtual and real world
    Authors: 林宜妙;Lin, I-Miao
    Contributors: 企業管理學系
    Keywords: 依附理論;結合型社會資本;橋接型社會資本;代理;互惠;社群媒體;Attachment Theory;Bonding Social Capital;Bridging Social Capital;Agency;Communion;Social Networking Service(SNS)
    Date: 2020-08-19
    Issue Date: 2020-09-02 15:40:16 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本研究試圖回答:「在社群媒體和現實生活中,不同的依附方式會對社會資本有何影響,代理與互惠又會如何調節依附對社會資本的影響?」本研究根據依附理論探討安全依附、焦慮依附、排除依附與逃避依附是否會影響線上與線下的結合型社會資本及橋接型社會資本,並檢測代理與互惠是否對依附與社會資本間的關係具有調節效果。
    本研究經由網路問卷發放的方式蒐集資料,研究對象為年滿18歲的社群媒體(Facebook、Line)使用者。問卷總計發放301份,有效問卷266份,問卷有效回收率達88%,問卷回收後透過統計軟體SPSS 20與 Amos 18執行資料分析,並利用路徑分析(Path Analysis)探討本研究之路徑因果關係,研究發現依據依附類型區分,說明如下:第一、安全依附對線下結合型社會資本與橋接型社會資本皆為負向影響;對線上結合型社會資本為正向影響;對線上橋接型社會資本則沒有影響。代理對安全依附與線上、線下結合型社會資本、線上橋接型社會資本間的關係皆為負向影響;與線下橋接型社會資本間的關係為正向影響。互惠對安全依附與線上和線下結合型社會資本、線上橋接型社會資本間的關係皆為負向影響;與線下橋接型社會資本間的關係則沒有影響。第二、焦慮依附對線下、線上橋接型社會與線下結合型社會資本皆為負向影響;對線上結合型社會資本則沒有影響。代理對焦慮依附與線上、線下的結合型社會資本、橋接型社會資本間的關係皆沒有任何影響。互惠對焦慮依附與線下結合型社會資本、橋接型社會資本間的關係皆為負向影響;其他則沒有影響。第三、排除依附對線上結合型社會資本為正向影響;其餘則沒有影響。代理對排除依附與線下結合型社會資本、橋接型社會資本間的關係為負向影響;與線上結合型社會資本、橋接型社會資本間的關係則沒有影響。互惠則對排除依附與線上、線下的結合型社會資本、橋接型社會資本間的關係皆沒有任何影響。第四、逃避依附對線上結合型社會資本為負向影響;其餘皆沒有影響。代理對逃避依附與線上、線下的結合型社會資本、橋接型社會資本間的關係皆沒有影響。互惠對逃避依附與線上結合型社會資本間的關係皆為正向影響;其他則沒有影響。依據本研究結果,將能作為用戶往後在社群媒體上尋求資源和社會支持時的參考依據。
    ;This study attempts to investigate the impact of different attachment styles upon social capital on social media and in real life, and, how agency and communal can moderate the influence of different attachment styles upon social capital. Based on attachment theory, this research explored whether security attachment, preoccupied attachment, dismissing attachment and fearful attachment will affect the online/offline bonding social capital and bridging social capital, and investigated whether agency and communal have a moderating effect on the relationship between attachment and social capital.
    In this study, data were collected through online questionnaires. The research target was social media (Facebook, Line) users, who were at least 18 years old. A total of 301 questionnaires were distributed, 266 valid questionnaires, and the effective recovery rate of the questionnaires reached 88%. After the questionnaires were recovered, data analysis was performed through statistical software SPSS 20 and Amos 18, and path analysis was used to explore the path causality of this study. The study found that it is distinguished according to the type of attachment, as explained below: First, security attachment has a negative impact on offline bonding and bridging social capital; it has a positive impact on online combined social capital; it has no effect on online bridging social capital. Agency has a negative moderating effect on the relationship between secure attachment and online/offline bonding social capital and online bridging social capital; the relationship with the offline bridged social capital is positive. Communal has a negative moderating effect on the relationship between secure attachment and online/offline bonding social capital and online bridging social capital; the relationship with offline bridging social capital has no effect. Second, preoccupied attachment has a negative impact on online/offline bridging social capital and offline bonding social capital; it has no effect on online combined social capital. Agency has no effect on the relationship between preoccupied attachment and online/offline bonding social capital and bridging social capital. Communal has a negative impact on the relationship between preoccupied attachment and offline bonding and bridging social capital, and others have no effect. Third, dismissing attachment has a positive effect on online bonding social capital; the rest has no effect. Agency has a negative impact on the relationship between dismissing attachment and offline bonding and bridging social capital; the relationship with online bonding and bridging social capital has no effect. Communal has no effect on the relationship between the dismissing attachment and online/offline bonding and bridging social capital. Fourth, fearful attachment has a negative impact on online bonding social capital; the rest has no effect. Agency has no effect on the relationship between fearful attachment and online/offline bonding and bridging social capital. Communal has a positive effect on the relationship between fearful attachment and online bonding social capital; the rest has no effect.
    According to these findings, the result of this research will provide a future reference for users to seek resources and social support on social media.
    Appears in Collections:[企業管理研究所] 博碩士論文

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