傳統銀行面對純網銀之競爭策略分析- 以第一商業銀行為例

NCUIR > School of Management at National Central University > Executive Master of Finance Management > Electronic Thesis & Dissertation > Item 987654321/83653

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Title:	傳統銀行面對純網銀之競爭策略分析- 以第一商業銀行為例
Authors:	黃運宣;Huang, Yun-Hsuan
Contributors:	財務金融學系在職專班
Keywords:	純網路銀行;第一商業銀行;金融科技;營運模式;Internet-Only Bank;The First Commercial Bank;Fin-Tech;Business model
Date:	2020-07-24
Issue Date:	2020-09-02 16:48:58 (UTC+8)
Publisher:	國立中央大學
Abstract:	金融科技的興起及3C時代的來臨，對傳統銀行服務模式帶來衝擊及產業革新，加上金融監督管理委員會於2019年7月30日宣布釋放三張純網銀執照，使得傳統銀行意識到必須要積極轉型，才能順應時代變化；第一商業銀行雖為百年老店，但近年來已在數位金融發展上投入大量人力及資源，而樂天為三家純網銀中預計最先開業且在日本成功的純網銀業者，因此各選定為傳統銀行及純網銀代表進行研究；純網銀以資訊技術打造金融服務，提供客戶多元化商品，這對第一商業銀行等傳統銀行認知到，優化金融服務及加強數位通路是非常必要的；而過去第一商業銀行發生ATM駭客事件以及純網銀帶來網路交易的高便利性，使得第一商業銀行在資安控管上更加謹慎及重視。希望透過本研究結果，能提供第一商業銀行日後經營策略調整方向及建議，也盼能提供其他銀行業者面臨金融創新時代來臨轉型之參考。;The rise of financial technology and the advent of the 3C era have had an impact on traditional banking service models and industrial innovation. In addition, the Financial Supervision and Commission R.O.C.(Taiwan) announced the release of three Internet-Only Bank licenses on July 30, 2019, making traditional banks aware of the need Only through active transformation can we adapt to the changes of the times. Although The First Commercial Bank is a century-old store, it has invested a lot of manpower and resources in the development of digital finance in recent years. Rakuten is the first Internet-Only Bank to open and succeed in Japan. Internet banking operators, therefore, are selected as representatives of traditional banks and Internet-Only Bank for research; Internet-Only Bank uses information technology to create financial services and provide customers with diversified products. This is recognized by traditional banks such as The First Commercial Bank to optimize financial services and strengthen digital channels. It is very necessary; the past ATM hacking incidents in The First Commercial Bank and the high convenience of online transactions brought by Internet-Only Bank have made The First Commercial Bank more cautious and pay attention to information security control. It is hoped that the results of this research can provide the direction and suggestions for future business strategy adjustments of The First Commercial Bank, and also hope to provide references for other bankers to face the transformation of the financial innovation era.
Appears in Collections:	[Executive Master of Finance Management] Electronic Thesis & Dissertation

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