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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/83763

    Title: 台灣電子業自有品牌製造商營運績效之研究
    Authors: 簡曾毅;Chien, Tseng-Yi
    Contributors: 產業經濟研究所
    Keywords: 自有品牌製造商;品牌價值;Hirose model;Fama-French
    Date: 2020-08-20
    Issue Date: 2020-09-02 17:03:20 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本研究以入選2013年至2019年Interbrand台灣20大國際品牌之電子業廠商為研究對象,並結合台灣經濟新報之財務數據,研究品牌價值與台灣電子業自有品牌製造商營運績效是否存在正向關係。
    ;The purpose of this article is to investigate the brand value-profitability relationship in Taiwan electronic Original Equipment Manufacturers. This study is to determine the brand value based on the financial data and to analyze the relationship between the obtained values and the asset profitability levels of the firms. Hirose model is used to measure the financial-based brand value during the 2013 to 2019. In order to check whether the brand values had significant and positive effect on asset profitability levels, we use fixed effect and random effect model to analysis. Furthermore, we used Fama-French model to analysis whether the higher brand values would have better performance of the asset profitability levels than lower brand values firms.
    The empirical result shows that, Taiwan’s electronic firms didn’t have strong brand power. Brand values don’t have significant and positive effect on asset profitability levels. Meanwhile, the firms with higher brand values didn’t perform better than lower brand values electronic firms. Broadly speaking, it told us that Taiwan electronic Original Equipment Manufacturers are on the right track, but still have room for improvement.
    Appears in Collections:[產業經濟研究所] 博碩士論文

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