客家田園城市的魅力：以社會投資報酬分析「臺北客家農場」個案;The Charming City Garden of Hakka: The Social Return on Investment (SROI) Analysis of the Case Study “Taipei Hakka Farm”

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题名:	客家田園城市的魅力：以社會投資報酬分析「臺北客家農場」個案;The Charming City Garden of Hakka: The Social Return on Investment (SROI) Analysis of the Case Study “Taipei Hakka Farm”
作者:	高秀婷;Kao, Hsiu-Ting
贡献者:	客家語文暨社會科學系客家社會文化碩士班
关键词:	都市農耕;田園城市;客家文化;社會投資報酬率;財團法人台北市客家文化基金會;Urban farming;City Garden;Hakka Culture;Social return on investment (SROI);Taipei Hakka Culture Foundation (THCP)
日期:	2021-10-28
上传时间:	2021-12-07 12:00:38 (UTC+8)
出版者:	國立中央大學
摘要:	都市農耕全球發展蓬勃，在臺灣，臺北市以重點政策推行都市農耕，臺北市田園城市推廣計畫自2015年起實施後備受外界關注，市府亦鼓勵學術進行研究。社會影響力評估能更全面衡量經濟、環境及社會多面向，有形與無形的成果改變、影響力與價值，社會投資報酬分析（Social Return on Investment, SROI）方法學係當今最為社會影響力評估的主流工具之一，近年應用於公部門政策評估的討論也愈趨熱烈。現有田園城市政策成果與文化相關的探討研究並不多，相較傳統政策評估工具，以社會影響力評估能更好地看見如文化和社群等社會成果的價值效益。鑑此，本研究擇取政策中示範觀摩園圃—財團法人台北市客家文化基金會的臺北客家農場作為個案，嘗試以社會投資報酬分析（SROI）挖掘其社會影響力與文化力樣貌。經評估而得臺北客家農場義工應用經營計畫的社會投資報酬率為2.74，意即每投入1元能創造2.74元社會價值，換言之，都市農耕會為社會帶來正向社會影響力。研究結果發現，計畫參與者農場義工的提升自我價值、習得知識與技能及結識他人建立新的連結此三項成果，是整個計畫前三高的價值產生處，這也恰呼應該計畫目的是期待加入的都市農耕參與者能交流分享、學習成長，並貢獻己力創造成就感，並對應到田園城市政策的社會連結層面價值，而組織肩負的文化推廣傳承使命，則體現於活動遊客增進對客家文化精神的認識體會此一成果。總結而論，本研究認為客家田園城市的魅力有二，一是透過客家發揮的都市農耕社會影響力，另一則是「新客家」都市農耕社群的文化力。;Urban farming is developing vigorously all over the world. In Taiwan, the Taipei City implements urban farming with key policies. Since the implementation of Taipei Garden City Promotion Plan in 2015, it has attracted much attention from the public opinion, and the local authority also encourages academic research. The social impact assessment can more compre-hensively measure economic, environmental, and social aspects, including tangible and intan-gible changes in results, influence and value. Nowadays, Social Return on Investment (SROI) methodology is one of the most mainstream tools for social impact assessment, and its appli-cation in public sector policy evaluation has become more and more heated in recent years. There are few researches on the policy achievements of Taipei Garden City with culture. Compared with traditional policy evaluation tools, social impact assessment can better see the value and benefits of social achievements such as culture and community. Thus, this research selects the Taipei Hakka farm of Taipei Hakka Culture Foundation as a case study, which is a demonstration garden in the Taipei Garden City policy and attempt to explore its social influ-ence and cultural power by using SROI. The calculated rate of SROI for case study is 2.74, which means every investment in NT$1 can create NT$ 2.74 social value, in other words, urban farming brings positive social influence to society. The results show that three top values outcomes of the case study are the self-worth promotion, knowledge, and skills acquisition, and building social connections with others. It corresponds to the expectation of plan purpose, urban farming participants can communicate and share, learn and grow, and create a sense of accomplishment, and the policy value on social connectedness level. The mission of cultural promotion and inheritance shoul-dered by the organization is reflected from tourists enhanec understanding and appreciating Hakka culture and Hakka spirit. In conclusion, this research shows that the charming of Hakka garden city with two points: one is the social impact of urban farming through Hakka, and the other is the cultural power of “New Hakka” urban farming community.
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