國際性民間社團推廣客語策略之研究：以臺灣客語國際演講會為例;A Study on International Civil Society Organizations Promoting Hakka Language Strategies:The Case of Taiwan Hakka Toastmasters Club

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題名:	國際性民間社團推廣客語策略之研究：以臺灣客語國際演講會為例;A Study on International Civil Society Organizations Promoting Hakka Language Strategies:The Case of Taiwan Hakka Toastmasters Club
作者:	李梅貞;Lee, Mei-Chen
貢獻者:	客家語文暨社會科學學系客家研究碩士在職專班
關鍵詞:	臺灣客語國際演講會;客語社團;客語口說能力;溝通藝術;Taiwan Hakka Toastmasters Club;Hakka organizations;Hakka speaking ability;communication artistry
日期:	2023-07-27
上傳時間:	2024-09-19 15:56:00 (UTC+8)
出版者:	國立中央大學
摘要:	政府雖然在客語保存已努力多年，但仍未收到立即的成效，只能減緩客語凋零的速度。民間社團扮演著推行客語教學的重點方向，「臺灣客語國際演講會」扮演客語口說訓練服務以及客家文化傳承者的角色與創新做法等功能。表達性的傳播客家價值、提升公民參與、強化客家族群資源、進行政策倡導等四項功能。本研究將焦點集中於客語的訓練策略與績效研究及客語社團對客家文化的影響，分析「客語演講會」的發展歷程、經營現況、資源整合與運用的情形、SWOT分析、經營困境與因應策略、經營發展目標及可持續經營發展之因素。臺灣客語國際演講會是如何經營與突破劣勢，在客家族群裡穩定角色，甚至於跨越族群，如同客語演講會的宗旨︰訓練說話技巧、琢磨溝通藝術、發揮語文趣味、培養領導能力，更可分享彼此的人生經驗，學習新事物，讓許多非客家籍身份的群眾能喜愛及認同客家文化。綜合本研究的經驗性資料分析與研究結論，概括SWOT分析中最重要的發現和洞察力。在優勢、劣勢、機會和威脅方面的關鍵因素、找到突出關鍵問題、制定策略建議、給出決策指南。在SWOT分析的結論部分，提供具體的決策指南，以指導未來的行動。當我們付諸行動時，關鍵時刻就成了實現Toastmasters使命、願景與核心價值的藍圖。 ;Despite the government′s efforts to preserve the Hakka language for many years, immediate results have not been achieved, and the decline of the Hakka language continues. Civil society organizations play a key role in promoting Hakka language teaching, and the "Taiwan Hakka Toastmasters Club" serves as a platform for training Hakka-speaking skills and preserving Hakka culture, among other innovative functions. It serves four main purposes: expressing Hakka values, enhancing civic engagement, strengthening Hakka community resources, and advocating for policies. This study focuses on analyzing the training strategies and performance evaluation of the Hakka language and the impact of Hakka organizations on Hakka culture. It examines the development history, current operations, resource integration and utilization, SWOT analysis, operational challenges, coping strategies, business development goals, and factors for sustainable development of the "Hakka Toastmasters Club". How does Taiwan Hakka Toastmasters Club manage to overcome disadvantages, stabilize its role within the Hakka community, and even extend its influence beyond the Hakka ethnicity? Just as the purpose of the contest suggests: training speaking skills, honing communication artistry, enjoying language creativity, cultivating leadership abilities, and enabling the sharing of life experiences and learning new things, so that many non-Hakka individuals can appreciate and identify with Hakka culture. Based on the analysis of empirical data and research conclusions, this study summarizes the most significant findings and insights from the SWOT analysis. It identifies key factors in strengths, weaknesses, opportunities, and threats, highlighting critical issues and providing strategy recommendations and decision guidelines. The conclusion of the SWOT analysis offers concrete decision guidelines to guide future actions. In putting our plans into action, these critical moments become the blueprint for realizing the mission, vision, and core values of Toastmasters.
顯示於類別:	[客家研究碩士在職專班] 博碩士論文

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