本文主要以電動巴士產業A公司進行個案研究，分別以PEG法、市場份額法及BCG矩陣法評估個案公司企業經營策略分析，並進行未來展望及推估市值分析。再搭配SWOT，針對企業內外部優、劣勢及國內、海外的外部市場機會及威脅進行綜合分析。 經研究結果發現，個案公司依照PEG法之評價分析為110元，遠較以市場份額法之評價分析26~106元及BCG矩陣法之評價分析結果高出。主要係因PEG法是以企業未來成長價值為基礎，評價企業未來可能創造的合理本益比加計，而市場份額法及BCG矩陣法建立在產業市場規模、企業本身歷史財務結構、結合各國政策及同業比較為衡量基礎，故針對A公司這種綠能產業創新的公司，給予較商業化的評價。 除分析上述三種評價方式外，併搭配SWOT分析對A公司之經營策略分析提出建議，期A公司面臨產業特性、政策多變的企業市場環境下，期能創造營運佳績。;This is a case study to determine the valuation of Company A in the electric bus industry. By using the PEG method, market share method, and BCG matrix method to evaluate and analyze the company’s operations strategy, future prospects, and market value. This is combined with a comprehensive SWOT analysis focusing on internal strengths and weaknesses along with domestic and foreign opportunities and risks factors. Based on the different valuation methods, Company A is valued at $110 using the PEG method, which provides a significantly higher valuation compared to the market share and BCG matrix methods, which derives a value of $26-106. The primary reason for this is because the PEG method incorporates future growth and earning into its valuation calculations. In contrast to the market share and BCG matrix methods which utilizes size of the industrial market, past performance of the business, the company’s financial structure, impacting governmental policies, and comparison to similar businesses in the market. For Company A, which operates in a green energy innovative market, achieves a better corporate valuation. In addition to the three aforementioned methods combined with SWOT analysis, this paper provides in-depth analysis and recommendations for Company A’s operations within a specialized, volatile market in order to increase operating performance.
