整體而言，運動喜好與運動服裝色彩偏好皆與特定人格構面呈現顯著關聯，本研究建構出一套貼近日常生活情境的人格觀察模式，不僅為企業在人才甄選上提供參考價值，亦可運用於運動服飾設計及運動賽事活動之規劃等多元實務場域。;In recent years, companies have increasingly emphasized personality traits assessment when recruiting employees. However, the validity of traditional personality tests is often compromised by socially desirable responding. In addition, privacy concerns have made it difficult to infer personality traits from social media postings. To explore new possibility to assess personality traits without alarming people and intruding their privacy, this study strives to investigate the relationships between sports and sportswear color preferences, and personality traits. A total of 822 valid responses were collected through convenient sampling.
The results showed that preferences for ball games were positively associated with openness and extraversion; tendency for outdoor sports were positively related to openness, extraversion, and conscientiousness; and penchants of indoor sports were positively correlated with conscientiousness. Inclinations to all types of sports were positively connected with emotional stability. In addition, a preference for red-toned and yellow-toned sportswear was positively associated with extraversion, while a preference for green-toned sportswear was positively related to emotional stability.
The findings indicate that both inclinations of sports and preference of sportswear color are significantly associated with specific dimensions of personality traits.
