| 摘要: | 本研究以桃園新屋永安地區的「海螺文化體驗園區」與其數位平臺「漁村文化生態GO導覽系統」為核心，探討如何透過數位科技、資訊圖像化與遊戲式導覽設計，實踐地方文化的再詮釋與知識轉譯。新屋地區作為臺灣少數以「海洋客家」文化為基礎的聚落，展現出融合海洋資源與客家生活智慧的獨特文化樣貌。面對都市化與產業轉型衝擊，傳統漁村文化亟需以創新方式保存與再現。本研究採質性方法，結合參與式觀察與視覺設計理論，建構出以「設計—資料—敘事」為核心的導覽系統分析架構，並納入生態博物館、文化資本與地方品牌等，解析導覽系統如何作為文化展示、地方認同建構與文化行銷的媒介。
研究發現，「海螺文化生態導覽系統」不僅提升參訪者對永安地方文化與歷史的理解與參與，也形塑出數位空間中的地方象徵性意象，如「海螺」吉祥物、故事板與視覺化導覽素材，進而強化文化再現與知識內化之效果。系統整合虛實導覽場域，將原有靜態的地方知識轉化為可互動、可參與的深度旅遊體驗平台。同時指出，地方導覽美學的實踐須結合視覺設計、文化意象建構與數位敘事邏輯，方能回應當代文化保存與推廣的需求。最後，本文對未來地方文化導覽系統的開發提出策略建議，並強調地方文化資本的活化需倚賴跨域整合、數位創新與居民參與的協力實踐。
;This study examines the "Conch Plaza" in the Yong’an district of Xinwu, Taoyuan, along with its associated digital platform—the “Fishing Village Cultural-Eco Go Tour Guide System”. It explores how digital technologies, information visualization, and game-based tour guide systems can be leveraged to reinterpret and revitalize local culture and traditional knowledge.
Xinwu, one of the few settlements in Taiwan shaped by Marine Hakka heritage, presents a distinctive cultural landscape where marine resources are deeply embedded in Hakka life wisdom. In the context of rapid urbanization and industrial transformation, the preservation of traditional fishing village culture has become increasingly urgent.
This research adopts qualitative methodologies, combining participant observation with visual design theory, to develop an analytical framework for tour guide systems grounded in the principles of design–data–narrative. Integrating concepts such as eco-museums, cultural capital, and place branding, the study investigates how digital tour guide systems function as media for cultural representation, local identity construction, and cultural marketing.
The findings reveal that the “Conch Cultural-Eco Tour Guide System” not only enhances visitors’ understanding and engagement with the local culture and history of Yong’an, but also cultivates symbolic cultural imagery within digital spaces. Elements such as the Conch mascot, narrative storyboards, and visual guide materials enrich cultural representation and facilitate the internalization of local knowledge. By integrating both virtual and physical modes of guidance, the system transforms cultural knowledge into an interactive and immersive platform that fosters deeper tourism experiences.
Furthermore, the study highlights that the aesthetic practice of local tour guide systems must integrate visual design, cultural symbolism, and digital narrative logic to effectively meet contemporary demands for cultural preservation and promotion.
Accordingly, the study proposes strategic recommendations for the future development of local cultural tour guide systems, emphasizing that the revitalization of local cultural capital hinges on cross-disciplinary collaboration, digital innovation, and active community participation.
Keywords: Xinwu, Visual Design, Tour Guide System, Ecological Museum, Local Narrative |
