以8十事業模式框架分析王品集團在戴勝益與陳正輝時期的經營策略與財務績效;Using 8-Cross Model to Analyze the Wowprime’s Development Strategy after Organizational Change

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Title:	以8十事業模式框架分析王品集團在戴勝益與陳正輝時期的經營策略與財務績效;Using 8-Cross Model to Analyze the Wowprime’s Development Strategy after Organizational Change
Authors:	黃冠菱;Huang, Guan-Ling
Contributors:	會計研究所
Keywords:	8十事業模式;王品;陳正輝;連鎖餐飲業
Date:	2017-07-21
Issue Date:	2017-10-27 14:19:51 (UTC+8)
Publisher:	國立中央大學
Abstract:	王品集團為台灣目前最大之連鎖餐廳業者，過去是傳產的獲利王，並曾創下500元的天價，躋身傳產股王。然而，近幾年來獲利逐年降低，2014年的食安風暴更成為壓垮王品的最後一根稻草，股價一路下跌，至 2016年跌破了130元。2015年可說是王品最艱困的一年。本研究目的有二：首先，2015年7月23日戴勝益退休，王品集團更換陳正輝為董事長後，未來的營運模式如何改變？改變後與改變前之營運模式之差異又為何？其次，改變後之營運模式是否能重建顧客、投資人、員工之信心？本研究採用個案研究法，運用8十營運模式與8十獲利模式架構分析王品營運模式之改變，並分析所處外在環境帶給王品哪些機會與威脅，與競爭者又具有哪些優勢與劣勢存在。以及運用8十SWOT分析王品未來之策略，是否能讓王品的事業模式永續的轉動。本研究結論如下：陳正輝上任後許多大刀闊斧的變革，王品集團已積極著手重建之路，隨著新任董事長的上任，陳正輝宣布王品進入「3.0」時代。目前營運已止跌回升，2016年初延續2015年12月營收月增、年增率均呈現正數態勢，將由過去的虛胖調整到精壯，若陳正輝上任後之營運模式能持續轉動，將能有效重建顧客、投資人、員工之信心。;Wowprime group is currently Taiwan′s largest chain restaurant. In the past, it is the king of the traditional industry, and has a record price of NT$500. However, in the recent years, it’s profit went down year by year, the year 2014 food security crisis was the straw that breaks Wowprime’s back. The stock all the way down to below NT$ 130 this year. 2015 can be said to be the most difficult year of Wowprime group. There are two purposes of this study : First, July 23, 2015 Dai Shengyi retired, Chenzheng Hui became as the chairman of Wowprime. How the operating model would change? What are the differences between two operating models? Secondly, after the change of the operating model, whether to rebuild the confidence of customers, investors, and employees? This study will use case study, using 8-Cross business model and 8-Cross profit model to analysis the change of Wowprime’s business model, and analyze the external environment in which is brought to Wowprime what opportunities and threats, which also has the advantage of competitors and disadvantages exist. And using 8-Cross SWOT to analyze the strategy in the future, whether Wowprime’s business model will rotate continuously. The conclusions are as following: After Chenzheng Hui took many drastic changes, Wowprime Group has been actively engaged in the reconstruction of the road, with the new chairman Chenzheng Hui announced the company entering "3.0" era. Currently operating has turned up early this year, the continuation of last December month revenue growth, annual growth rate showed a positive trend. If the operating model can continue to rotate, then the confidence of customers, investors, and employees will be constructed effectively.
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