探討電動車充電樁推廣綠能憑證之商業模式

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題名:	探討電動車充電樁推廣綠能憑證之商業模式
作者:	徐炘鎂;Hsu, Hsin-Mei
貢獻者:	企業管理學系
關鍵詞:	再生能源;綠電;電動車;綠能憑證;商業模式
日期:	2025-01-23
上傳時間:	2025-04-09 16:13:05 (UTC+8)
出版者:	國立中央大學
摘要:	本研究旨在探討台灣電動車綠電充電服務的商業模式，聚焦於如何結合再生能源憑證機制及綠電交易平台，以提升電動車使用過程中的環境效益與商業價值。隨著全球減碳目標與能源轉型的推動，電動車的普及逐年提升，而本研究聚焦於台灣市場，以文獻回顧與商業模式圖分析為方法，提出一個創新性的綠電充電商業模式。研究內容主要涵蓋三大面向：（1）台灣電動車充電發展佈局的文獻回顧，分析目前台灣電動車發展現況及政策；（2）電動車充電系統技術的發展，包括物聯網（IoT）及能源管理系統（EMS）的應用，評估技術對商業模式落地的可行性；（3）綠電交易平台及再生能源憑證的運行機制，分析其在綠電充電服務中的應用與價值。研究結果顯示，透過結合充電技術、綠電交易平台與再生能源憑證的應用，本研究提出的商業模式具備技術可行性與市場吸引力。財務試算結果表明，該模式在政府補助與合理訂價的支持下，可於5年內達到損益平衡，並具備長期經營的潛力。同時，推行綠電充電服務可促進企業達成減碳目標，並提升整體社會對再生能源應用的支持。本研究的貢獻在於，聚焦台灣本地的電動車與綠電充電市場，為未來綠電充電服務的推動提供具體的操作架構與建議。同時，本研究亦為綠電交易平台與再生能源憑證的應用提供參考方向，助力實現經濟效益與環境保護的雙贏目標。 ;This study aims to explore the business model for green energy charging services for electric vehicles (EVs) in Taiwan, focusing on the integration of renewable energy certificate mechanisms and green energy trading platforms to enhance environmental benefits and commercial value in EV usage. With the global push for carbon reduction and energy transition, the adoption of EVs has been steadily increasing. This research concentrates on the Taiwanese market and employs a literature review and business model canvas analysis to propose an innovative green energy charging business model. The study addresses three primary areas: (1) a literature review of Taiwan’s EV charging development layout, analyzing the current state and policies of EV development in Taiwan; (2) the development of EV charging system technologies, including applications of the Internet of Things (IoT) and Energy Management Systems (EMS), assessing the feasibility of implementing these technologies in the business model; and (3) the operational mechanisms of green energy trading platforms and renewable energy certificates, analyzing their application and value in green energy charging services. The findings reveal that integrating charging technologies, green energy trading platforms, and renewable energy certificates provides a technically feasible and market-attractive business model. Financial projections indicate that with government subsidies and reasonable pricing strategies, this model could achieve a break-even point within five years and demonstrate long-term viability. Furthermore, promoting green energy charging services can support corporate carbon reduction goals and enhance societal acceptance of renewable energy applications. This study contributes to the development of Taiwan’s EV and green energy charging market by providing a concrete operational framework and recommendations for future implementation. Additionally, it offers a reference for applying green energy trading platforms and renewable energy certificates, supporting the dual goals of economic profitability and environmental protection.
顯示於類別:	[企業管理研究所] 博碩士論文

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