| 摘要: | 本論文深入探討了臺灣電動機車產業的競爭行為、創新策略及未來發
展方向。電動機車作為一種具有潛力的綠色交通工具，其在環保和永續
發展政策推動下，逐漸受到消費者和政府的重視。本論文以產業經濟學
中的「結構－行為－績效」 (Structure-Conduct-Performance S-C-P) 模型作
為理論基礎，以分析電動機車產業的市場結構、廠商行為及其對產業績
效的影響。並兼論電動機車的購買因素探討，將採用羅吉斯迴歸模型
(Logistic regression model)，分析影響電動機車之因素。
本論文檢視了電動機車產業的基本條件，包括技術發展、市場需求及
政府政策。再透過市場競爭分析，探討了不同廠商在市場中的策略選擇
與競爭行為，並分析了這些策略對市佔率和利潤的影響。其次，本研究
還深入研究了政府在促進電動機車普及化方面所採取的各種政策與補助
措施，包括補貼政策、充電基礎建設和環保法規等，並評估了這些政策
對產業結構和市場動態的長期影響。
電動機車的平均使用成本相對較高，但其環保優勢吸引了高收入和高
教育程度的消費者。這些消費者更注重長期的經濟性和環保效益，因此
對於市場擴展的策略，可強調電動機車在這些方面的優勢。廠商必須針
對消費者真正的需求，以及目標市場，創造出消費者對於電動機車的需
求。
本論文提供了對電動機車產業競爭行為和市場發展的觀察，還為政府
和企業制定策略提供了具體建議。未來，隨著科技的發展和消費者需求
的演變，電動機車產業將面臨新的機遇和挑戰。因此，持續的產業觀察
與分析和政策的調整，對於實現電動機車產業的永續發展相當重要。;This thesis extensively investigates the competitive behavior, innovation
strategies, and future directions of Taiwan′s electric scooter industry. As a
promising green transportation option, electric scooters have gained increasing
attention from consumers and governments due to environmental and sustainable
development policies. The thesis adopts the "Structure-Conduct-Performance"
(S-C-P) model from industrial economics to analyze the market structure, firm
behavior, and their impact on industry performance. It also examines factors
influencing electric scooter purchase decisions using a logistic regression model.
The thesis examines the fundamental conditions of the electric scooter industry,
including technological development, market demand, and government policies.
Through market competition analysis, it explores different firms′ strategic
choices and competitive behaviors, analyzing their effects on market share and
profitability. Additionally, the study delves into various government policies and
subsidies aimed at promoting the widespread adoption of electric scooters, such
as subsidy policies, charging infrastructure development, and environmental
regulations. It evaluates the long-term impacts of these policies on industry
structure and market dynamics.
Despite the relatively high initial purchase costs of electric scooters, their
environmental advantages attract consumers with higher income and education
levels. These consumers prioritize long-term economic and environmental
benefits, emphasizing the advantages of electric scooters in these aspects.
Manufacturers must cater to genuine consumer needs and target markets to
stimulate demand for electric scooters effectively.
The thesis provides insights into competitive behavior and market development
in the electric scooter industry, offering specific recommendations for
governments and businesses to formulate strategies. Looking forward, with
technological advancements and evolving consumer demands, the electric
scooter industry will face new opportunities and challenges. Therefore,
continuous industry observation, analysis, and policy adjustments are crucial for
achieving sustainable development in the electric scooter industry. |
