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Items for Author "佘美珍"
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[企業管理研究所] 博碩士論文
2007-06-16
在不同產品涉入情境下代言人類型及其可信度對消費者知覺風險、知覺品質及搜尋成本之影響; In the different level of product involvement, the effect of endorser type and endorser credibility on consumer’s perceived risk, perceived quality and search cost.
佘美珍
;
Mei-chen She
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