本研究針對投影機業做產業分析，以及台灣前三大投影機製造商進行策略分析以及探討。在產業分析方面，先針對產業概況做分析，包含產業技術發展沿革、產業發展現況等等做資料收集與歸納，接著是做產業結構分析，包含透過產業價值單元做投入與產出之說明，以及分析市場上不同型態廠商之垂直整合程度。最後對投影機未來發展趨勢進行預測，以推敲產業未來可能的發展方向。 在製造商策略分析與探討的部份，則是對各別的相關廠商進行發展沿革以及經營策略的分析，研究各廠商在上述的產業環境中，如何仰賴自己獨有的能力以及資源條件，在產業中達成策略目標並獲利。藉由司徒達賢大師所創之策略矩陣，有條理有系統的針對研究結果進行分析與歸納，找出各別公司的成功關鍵因子，來提供未來投影機業相關廠商制定策略時的參考。 在對產業及個案進行分析後，本研究整理出數個研究發現，可做為投影機廠商經營策略的方針，包括：1. 未來產品將朝向微型化、高畫質、超短焦技術、LED光源應用上做發展，以因應產品的高成像品質、可攜性、省電環保等特色；2.教育機關市場為未來主要廠商要鎖定的產品市場；3.市場上垂直整合度越高的廠商越能取得規模經濟，維持大者恆大、專精者更專精之優勢；4. 藉由製造量產的規模經濟，可使廠商降低成本提升市佔率及知名度，讓產品在市場上更具有競爭優勢，或者是獲得更多的超額報酬。 This research carries out analysis about the industry of projector and investigations on the strategy of top three projector manufactures in Taiwan. We analyze the projector industry environment by collecting the information of the technical develop history and the condition of development. Through the industrial structure, we analyze the industrial value of the input and output and investigate different types of vertical integration of vendors. Finally, we predict future trends to refine possible future direction of development for projector industry. In the part of the strategic analysis and discussion about manufacturer, we study every manufacturer to see how they rely on their own unique capabilities and resources to achieve strategic goals and profit and by analyzing their business strategy and development evolution in the above industrial environment. We adopt the method of industrial strategic matrix to carry on analyzing and concluding the result of this research systematically to identify key factors for individual companies. And then we provide the future development for the firms in the projector industry for reference. After industry and case study, this research found some business strategy approaches for projector manufacturers, including: 1. Future products will move towards miniaturization, high-quality, ultra-short focus technology, LED light source applications to cope with the high image quality, 2. Major manufacturers will focus on educational institutions for their key market in the future. 3. The more vertical integration manufacturers have, the higher economies of scale they can achieve. 4. through economies of scale in mass production, it will enable manufacturers to reduce costs and enhance market share and visibility, so that their products will have a competitive advantage, or obtain more and more excess returns.
