English  |  正體中文  |  简体中文  |  Items with full text/Total items : 65318/65318 (100%)
Visitors : 21623274      Online Users : 216
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version


    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/29611


    Title: THE EFFECT OF MOOD STATES ON VARIETY-SEEKING BEHAVIOR: THE MODERATING ROLE OF PRICE PROMOTION
    Authors: Lin,CH;Lin,HC
    Contributors: 企業管理研究所
    Date: 2009
    Issue Date: 2010-06-29 20:32:59 (UTC+8)
    Publisher: 中央大學
    Abstract: In this study we aimed to explore the effect of price promotion on the relationship between mood states and variety-seeking (VS) behavior. Participants were 133 university students, who were induced to feel either a sad or happy mood to test our hypothesis. Results indicated that price promotion mitigates the effect of affective states on VS. That is, people who are sad demonstrate more VS than those who are happy in the absence of price promotion. However, people in both mood states demonstrate similar level of VS in the presence of price promotion.
    Relation: SOCIAL BEHAVIOR AND PERSONALITY
    Appears in Collections:[企業管理研究所] 期刊論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML647View/Open


    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback  - 隱私權政策聲明