THE EFFECT OF MOOD STATES ON VARIETY-SEEKING BEHAVIOR: THE MODERATING ROLE OF PRICE PROMOTION

NCU Institutional Repository > 管理學院 > 企業管理研究所 > 期刊論文 > Item 987654321/29611

請使用永久網址來引用或連結此文件: http://ir.lib.ncu.edu.tw/handle/987654321/29611

題名:	THE EFFECT OF MOOD STATES ON VARIETY-SEEKING BEHAVIOR: THE MODERATING ROLE OF PRICE PROMOTION
作者:	Lin,CH;Lin,HC
貢獻者:	企業管理研究所
日期:	2009
上傳時間:	2010-06-29 20:32:59 (UTC+8)
出版者:	中央大學
摘要:	In this study we aimed to explore the effect of price promotion on the relationship between mood states and variety-seeking (VS) behavior. Participants were 133 university students, who were induced to feel either a sad or happy mood to test our hypothesis. Results indicated that price promotion mitigates the effect of affective states on VS. That is, people who are sad demonstrate more VS than those who are happy in the absence of price promotion. However, people in both mood states demonstrate similar level of VS in the presence of price promotion.
關聯:	SOCIAL BEHAVIOR AND PERSONALITY
顯示於類別:	[企業管理研究所] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
index.html		0Kb	HTML	830	檢視/開啟

在NCUIR中所有的資料項目都受到原著作權保護.

社群 sharing