A study of the perceived recognition affecting the adoption of innovation with respect to the online game in Taiwan

NCUIR > School of Management at National Central University > Graduate Institute of Business Administration > journal & Dissertation > Item 987654321/31424

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31424

Title:	A study of the perceived recognition affecting the adoption of innovation with respect to the online game in Taiwan
Authors:	Lin,Julia Ying-Chao;Wang,Edward Shih-Tse;Kao,Leticia L. Y.;Cheng,Julian Ming-Sung
Contributors:	企業管理研究所
Date:	2007
Issue Date:	2010-07-06 17:45:20 (UTC+8)
Publisher:	中央大學
Abstract:	The potential of online games to become a major global business and the existence of limited related references led to the current study. In this study, Rogers's diffusion of innovation (DOI) theory is applied to investigate the principles for the adoptio
Relation:	CYBERPSYCHOLOGY & BEHAVIOR
Appears in Collections:	[Graduate Institute of Business Administration] journal & Dissertation

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