Price as a quality or sacrifice cue: Role of goal orientation

NCUIR > School of Management at National Central University > Graduate Institute of Business Administration > journal & Dissertation > Item 987654321/31434

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31434

Title:	Price as a quality or sacrifice cue: Role of goal orientation
Authors:	Lin,Chien-Huang;Wu,Pei-Hsun;Chuang,Shih-Chieh;Kao,Danny T.
Contributors:	企業管理研究所
Keywords:	REGULATORY FOCUS;DECISION-MAKING;PRODUCT QUALITY;PREVENTION;PROMOTION;CHOICE;PERCEPTIONS;MOTIVATION;AVERSION
Date:	2007
Issue Date:	2010-07-06 17:45:37 (UTC+8)
Publisher:	中央大學
Abstract:	Prior research seems to have neglected the factors that influence consumers to use price information as an indicator of quality or sacrifice. Based on the concept of 'goal looms larger', 1 in the present research demonstrated that the extent to which cons
Relation:	ASIAN JOURNAL OF SOCIAL PSYCHOLOGY
Appears in Collections:	[Graduate Institute of Business Administration] journal & Dissertation

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