Will eChannel additions increase the financial performance of the film? - The evidence from Taiwan

NCUIR > School of Management at National Central University > Graduate Institute of Business Administration > journal & Dissertation > Item 987654321/31441

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Title:	Will eChannel additions increase the financial performance of the film? - The evidence from Taiwan
Authors:	Cheng,Julian Ming-Sung;Tsao,Show-Ming;Tsai,Wen-Hsien;Tu,Hill H. -J.
Contributors:	企業管理研究所
Keywords:	STOCK RETURNS;MARKET VALUE;IMPACT;EVENT;FIRMS;ANNOUNCEMENTS;INCENTIVES;VALUATION;SHARE;PAY
Date:	2007
Issue Date:	2010-07-06 17:45:49 (UTC+8)
Publisher:	中央大學
Abstract:	The emergence of the Internet has forced firms to add eChannels to their existing channel system. Nevertheless, empirical studies failed to provide direct evidence on whether eChannel addition could enhance the financial performance of the firm. In this r
Relation:	INDUSTRIAL MARKETING MANAGEMENT
Appears in Collections:	[Graduate Institute of Business Administration] journal & Dissertation

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