Developing optimization models for cross-functional decision-making: integrating marketing and production planning

NCUIR > School of Management at National Central University > Graduate Institute of Business Administration > journal & Dissertation > Item 987654321/31445

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31445

Title:	Developing optimization models for cross-functional decision-making: integrating marketing and production planning
Authors:	Jen-Ming Chen,Liang-Tu Chen,Jun-Der Leu
Contributors:	企業管理研究所
Keywords:	INVENTORY CONTROL;DEMAND;OPERATIONS;CAPACITY;DESIGN;SYSTEM;LEVEL;ERP
Date:	2006
Issue Date:	2010-07-06 17:45:55 (UTC+8)
Publisher:	中央大學
Abstract:	Although the lately evolved enterprise resource planning systems provide a unified platform for managing and integrating core business processes within a firm, the decision-making between marketing and production planning still remains rather independent.
Relation:	OR SPECTRUM
Appears in Collections:	[Graduate Institute of Business Administration] journal & Dissertation

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