Role of social value orientation in the endowment effect

NCUIR > School of Management at National Central University > Graduate Institute of Business Administration > journal & Dissertation > Item 987654321/31451

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31451

Title:	Role of social value orientation in the endowment effect
Authors:	Lin,Chien-Huang;Lin,Hung-Ming
Contributors:	企業管理研究所
Keywords:	INDIVIDUAL-DIFFERENCES;OUTCOMES;CHOICE;INTELLIGENCE;PERSONALITY;MOTIVATION;OWNERSHIP;DILEMMAS;CONSUMER;GAIN
Date:	2006
Issue Date:	2010-07-06 17:46:04 (UTC+8)
Publisher:	中央大學
Abstract:	The purpose of the present research was to explore the role of social value orientation in the endowment effect. The study gathered 190 participants from university students in Taiwan: 74 of these were classified as individualists, 44 as competitors and 5
Relation:	ASIAN JOURNAL OF SOCIAL PSYCHOLOGY
Appears in Collections:	[Graduate Institute of Business Administration] journal & Dissertation

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