The effects of emotion and need for cognition on consumer choice involving risk

NCUIR > School of Management at National Central University > Graduate Institute of Business Administration > journal & Dissertation > Item 987654321/31452

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31452

Title:	The effects of emotion and need for cognition on consumer choice involving risk
Authors:	Chien-Huang Lin,HsiuJu Rebecca Yen,Shin-Chieh Chuang
Contributors:	企業管理研究所
Keywords:	DECISION-MAKING;MOOD;IMPACT;PERSONALITY;PERSUASION;JUDGMENTS;INFORMATION;ATTRACTION;APPRAISAL;VARIABLES
Date:	2006
Issue Date:	2010-07-06 17:46:06 (UTC+8)
Publisher:	中央大學
Abstract:	Building upon previous research, this article proposes that the effect of mood on risk-taking is moderated by the individual's need for cognition. The hypothesized effect of mood and the need for cognition are tested with different types of consumer choic
Relation:	MARKETING LETTERS
Appears in Collections:	[Graduate Institute of Business Administration] journal & Dissertation

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