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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31475


    Title: Avoiding anxiety, being in denial, or simply stroking self-esteem: Why self-positivity?
    Authors: Lin,YC;Lin,CH;Raghubir,P
    Contributors: 企業管理研究所
    Keywords: UNREALISTIC OPTIMISM;DEPRESSIVE REALISM;LIFE EVENTS;GAY MEN;RISK;JUDGMENTS;HEALTH;BEHAVIOR;AIDS;BIAS
    Date: 2003
    Issue Date: 2010-07-06 17:46:48 (UTC+8)
    Publisher: 中央大學
    Abstract: This article studies the presence, resilience, and direction of the self-positivity bias under various conditions to examine the role of self-esteem maintenance as an important antecedent for the bias. Experiment 1 manipulates the perceptions of the uncon
    Relation: JOURNAL OF CONSUMER PSYCHOLOGY
    Appears in Collections:[企業管理研究所] 期刊論文

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