The mediating effect of commitment on customer loyalty towards e-brokerages: An enhanced investment model

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > journal & Dissertation > Item 987654321/31520

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31520

Title:	The mediating effect of commitment on customer loyalty towards e-brokerages: An enhanced investment model
Authors:	Huang,Li-Ting;Cheng,Tsung-Chieh;Farn,Cheng-Kiang
Contributors:	資訊管理研究所
Keywords:	ORGANIZATIONAL COMMITMENT;SWITCHING BARRIERS;SERVICE QUALITY;CONTINUANCE COMMITMENT;LONGITUDINAL TEST;SATISFACTION;ANTECEDENTS;CONSEQUENCES;INDUSTRY;COSTS
Date:	2007
Issue Date:	2010-07-06 17:49:49 (UTC+8)
Publisher:	中央大學
Abstract:	Promoting customer loyalty is a primary concern for e-brokers since customers in an online environment can easily switch from one service provider to another because of the ease in finding an alternative service. Most prior researches on customer loyalty
Relation:	TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE
Appears in Collections:	[Graduate Institute of Information Management] journal & Dissertation

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