The mediating effect of commitment on customer loyalty towards e-brokerages: An enhanced investment model

NCU Institutional Repository > 管理學院 > 資訊管理研究所 > 期刊論文 > Item 987654321/31520

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题名:	The mediating effect of commitment on customer loyalty towards e-brokerages: An enhanced investment model
作者:	Huang,Li-Ting;Cheng,Tsung-Chieh;Farn,Cheng-Kiang
贡献者:	資訊管理研究所
关键词:	ORGANIZATIONAL COMMITMENT;SWITCHING BARRIERS;SERVICE QUALITY;CONTINUANCE COMMITMENT;LONGITUDINAL TEST;SATISFACTION;ANTECEDENTS;CONSEQUENCES;INDUSTRY;COSTS
日期:	2007
上传时间:	2010-07-06 17:49:49 (UTC+8)
出版者:	中央大學
摘要:	Promoting customer loyalty is a primary concern for e-brokers since customers in an online environment can easily switch from one service provider to another because of the ease in finding an alternative service. Most prior researches on customer loyalty
關聯:	TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE
显示于类别:	[資訊管理研究所] 期刊論文

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