在競爭激烈的環境中,新產品開發時程縮短,需用最短時間將新產品推出,才能在市場中佔有領先的地位,無法預期的意外事件經常在新產品開發的過程中出現,使得新產品開發研發資源與專案時程往往超出預期,所以縮短新產品開發所需的時間為企業最主要的課題。 運用DCOR及APQP模式在新產品開發NPD過程中做連結,使開發環節皆能緊密配合,期望在每階段流程能有合適的規劃,能有效提升企業的技術核心價值與無形資產能力。透過協同產品開發之流程管理,使用APQP、FMEA、PPAP、MSA、SPC及CP (Control plan),達到新產品開發流程之標準化。 運用本研究方法在汽車產業,透過APQP的運用使新產品開發流程並落實執行,以跨功能小組方式來完成產品實現,提高開發設計與製程能力,縮短產品上市時間。In competition environment, the pioneer, who has the leading position, often has the shortest time in the new product development process. However, there are some unexpected accident events happened during the new product development, which makes the schedule not been kept as we wish. Using DCOR and APQP, it enables to link all of the processes during the new product development. It makes each stage have suitable planning and to promote the key value of technology and intangible assets ability of enterprises effectively. Through the process management of new product development, we use APQP, FMEA, PPAP, MSA, SPC and CP (Control plan) to standardize procedure. This study applied APQP in automobile industry by using cross-function to promote the ability to shorten the time for producing new products.