自東漢發明造紙以來，造紙工業已成為造就人類文明一項無與倫比的重要產業，自生活清潔用品、食用容器、物品包裝、資訊記載與存取，隨處可見紙品的存在，紙儼然已成為生活中不可或缺的資材。 本文以SCP分析架構與個案研究探討台灣造紙產業廠商在面臨環保意識高漲與貿易自由化的衝擊下，如何規劃企業發展策略。研究發現家庭用紙製造商在經營自家品牌產品的情況下，為大型零售商代工可產生更大的經營綜效；文化用紙在電子書電源問題尚未找出更佳解決方案前，將繼續在文化產業中佔有一席之地；工業用紙廠商則應配合台商至其他地區設廠，就近服務台商，順便開發其他市場。 個案研究部分，我們發現造紙廠商隨著時代的進步，不可再固守傳統造紙技術，必須研發更高效能的製紙技術，尋求降低原料成本與減少環境污染。在管理方面則需導入E化管理，利用高科技發揮管理綜效。為了因應大環境的變遷，造紙廠商可考慮適度的多角化經營，降低企業經營的風險。Since the invention of paper during Eastern Han dynasty, paper products such as cleaning supplies, food containers, packaging papers, and books are everywhere in our life. It is obvious that the paper-making industry is indispensable in every modern society. In this thesis, we use SCP analysis and case study to analyze business development strategies of the paper-making manufacturers in Taiwan under the operation pressure from the requirement of strict environmental protection and the impact of trade liberalization. We derive the following conclusions: The branded household paper manufacturers can make more profits from participating ODM. Paper for information transmission won’t be replaced unless the power problems of e-book are solved. Moreover, industrial paper manufacturers should follow the foreign direct investments of Taiwan enterprises to setup factories overseas. Then, the industrial paper manufacturers can serve their customers nearby and penetrate the foreign markets simultaneously. By case study, we find that the engagement of technology improvements on reducing production costs and environmental pollutions is crucial for a paper-making manufacturer under current business environment. Switching to E-management is also essential for a paper-making manufacturer to obtain management efficiency. Finally, a paper-making manufacturer may properly diversify its investments on other businesses to reduce business operation risks.
