台灣營建業市場受到整體經濟景氣影響甚鉅，同時也因為南北經濟狀況而有不同的市場環境。本研究的目的是希望透過整體外在環境以及長期存在的台灣南北差異問題以及公司內部策略等面向進行分析，以提出於本研究進行時於2011年時的內外在狀況是否適合執行目前個案公司規劃重新進入北部市場之建議。 本研究透過個案研究之方式，針對個案公司之內部能力與外部環境進行分析，並探討出北部營建市場較南部營建市場之業務量大、銀行融資意願高且關鍵人才容易找尋，相對的競爭也更為激烈的結論。 Construction industry in Taiwan is affected deeply by economy and different market environment between north and south Taiwan. The purpose of this study is to analyze the difference between north and south market in Taiwan and the internal strategies of case company, and finally concludes whether the internal and external conditions are suitable for case company to re-enter the northern market. By case study, this research found that the northern construction market in Taiwan has more business and banks loans volume than southern one, and get key personnel more easily. On the contrary, the competition in the northern market is more violent.
