The effect of website quality on consumer emotional states and repurchases intention

NCU Institutional Repository > 管理學院 > 資訊管理學系 > 期刊論文 > Item 987654321/51881

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题名:	The effect of website quality on consumer emotional states and repurchases intention
作者:	Hsu,HY;Tsou,HT
贡献者:	資訊管理學系
关键词:	TECHNOLOGY ACCEPTANCE;WEB SITE;MODEL;RESPONSES;BEHAVIOR
日期:	2011
上传时间:	2012-03-27 19:08:21 (UTC+8)
出版者:	國立中央大學
摘要:	Although, website features can significantly affect consumers' emotional responses, very little is known about how website quality predicts consumer emotions. Because of the increasing importance of online shopping, finding a successful method for inducing consumers' repeat purchase intention is critical to the survival of online service providers. Using the stimulus-organism-response (S-O-R) paradigm as a theoretical framework, this study proposed a research model for examining the relationships among website quality, consumer emotions, and repurchase intention. The analytical results strongly supported the appropriateness of the research model. This study discussed the theoretical and managerial implications of these findings and offered directions for future research.
關聯:	AFRICAN JOURNAL OF BUSINESS MANAGEMENT
显示于类别:	[資訊管理學系] 期刊論文

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