English  |  正體中文  |  简体中文  |  Items with full text/Total items : 68069/68069 (100%)
Visitors : 23139941      Online Users : 172
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/60782

    Title: The Internal Renovation and Overseas Development of Conventional Industry in Taiwan- Shin Yain Company
    Authors: 陳智翔;Chen,Chih-hsiang
    Contributors: 英語商業管理碩士學位學程
    Keywords: 傳統產業;海外發展;內部改革;海外子公司;conventional industry;overseas development;internal renovation;overseas subsidiary
    Date: 2013-07-09
    Issue Date: 2013-08-22 12:02:16 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 心源工業股份有限公司成立至今三十年,致力於成為高品質中價格的刀桿製造商。心源公
    本研究首先使用SWOT 分析來了解心源公司的企業競爭力,再來針對新加坡、馬來西亞及菲律賓這三個國家,比較其物價水準、市場潛力以及貨幣匯率穩定度,發現馬來西亞為目前較為適合前往設立海外銷售子公司的國家。因此將接下來的研究重心放在馬來西亞上。使
    用PEST 及五力分析來了解馬來西亞的投資環境及產業競爭狀況。馬來西亞也有一些缺點例如領土遼闊使得陸地運輸費用高昂,汽油價格攀升使這個問題更為棘手。引用外籍勞工也使得某些區域的治安水準降低。
    Shin-Yain Industrial Co., Ltd. has been operating in mechanical tools manufacturing industry for over 30 years. They are able to produce high quality product with appropriate price. As they have some problems with the agents and distributors, they are considering expanding into other countries specifically starting from south-east Asia.
    After comparing the conditions about Singapore, Malaysia and Philippines, Malaysia turns out to be a proper country to go into at this time because of good market potential, lower living cost and stable currency. Also, Malaysian government is publishing policies to raise their economy.
    There are still some disadvantages in Malaysia that Shin Yain has to solve like higher shipping cost resulting from large territory and the rise of gasoline price. Also the public security is a problem after Malaysia uses foreign labor force.
    Shin Yain has some internal problems as well, being as a pure family business makes them lack of managerial human supply. Inefficient decisions are made due to centered management authority.
    To solve those problems, strategies for three stages are given in this project. In short term, SYIC have to look for human resources and regain recognition in Malaysia. In the middle tern, do their best to operate the Malaysia subsidiary. They also have to change from being the typical type of family business in the long term to make them more competitive.
    Appears in Collections:[英語商業管理碩士學位學程 ] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback  - 隱私權政策聲明