易經為中國古代重要經典之一，不僅闡述了宇宙運行的道理，其中包含了許多現在管理中運用到的道理，更與創新密不可分。本論文以易經的概念為主，分別探討IBM、Facebook和InnoCenitve是如何應用易經中的道理，達到創新的目的。內容將分為三大段：第一段將詳細解釋IBM是如何表現易經道理「窮、變、通、久」四大過程，經歷大起大落後要如何展現創新精神。第二段以Facebook為主，運用平臺特性而成功的道理與易經也息息相關，易經的幾個卦解釋了Facebook是運用融合、交集兩個概念達到創新的。最後InnoCentive是運用開放式創新最好的案例，開放式創新的觀點和易經的許多卦都有類似的地方，將人力集合在一起的力量，不僅可以加速企業難題的解決，也可達到智慧與創新交流的目的。 “The Book of Changes” is one of the most important classic Chinese literatures it does not only talk about the changes upon the whole universe but also the management nowadays, especially about the management innovation. This study is aiming on using the concept of “The Book of Changes” to further explain how IBM, Facebook and InnoCentive achieve innovation. There will be three sections in this study. The first section is about how IBM experiencing the progress of “Destitution, Change, Flow and Everlasting” which is the basic idea of “The Book of Changes”. The second section is about viewing Facebook as a platform. The concept of a platform contains the idea of gathering and interaction which are the foundation of Facebook. The last section is about open business model. InnoCentive is one of the best examples by using open business model that consider as open innovation. Also, several hexagrams (which are called Gau, they are sets of the book of changes) have the similar insight between open innovation and “The Book of Changes”. InnoCentive is a website which gathers many talented people altogether, to reduce the time enterprises solving their problems. To conclude, innovation is a new practice for business to last long in the rapid changing environment. However, “The book of Changes” already point out some directions for enterprise to refer.