English  |  正體中文  |  简体中文  |  Items with full text/Total items : 65317/65317 (100%)
Visitors : 21317070      Online Users : 150
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version


    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/61508


    Title: Confucian principles, guanxi and joint action in a Confucian rooted seller and buyer dyad context
    Authors: 阮範陶;Nguyen,Pham Thao
    Contributors: 英語商業管理碩士學位學程
    Keywords: 行銷通路;五常;關係;合作關係;中國;Marketing channels;Confucian principles;Guanxi;Joint action;China
    Date: 2013-08-20
    Issue Date: 2013-10-08 15:16:48 (UTC+8)
    Publisher: 國立中央大學
    Abstract: Abstract
    This research investigates the effect of Confucian principles on joint action, through a mediating role of guanxi dynamics in a seller and buyer dyad. More specifically, the influence of core Confucian principles including ren (benevolence), yi (righteousness), li (propriety), zhi (wisdom), and xin (trustworthiness) on guanxi dynamics of mianzi (face), renqing (favor), ganqing (emotion), and xinren (trust) are examined. This research also explores the relationships among guanxi components, as well as the important effects of xinren and zhi on joint action. Partial least squares (PLS) is employed to analyze the survey data collected from Taiwanese firms. The results show that core Confucian principles significantly affect guanxi dynamics and joint action. Specifically, sellers’ yi and li influence buyers’ renqing and mianzi, respectively. Both sellers’ ren and xin affect buyers’ xinren. Sellers’ ren also influences buyers’ ganqing. Moreover, sellers’ zhi positively affects buyers’ joint action. In the domain of guanxi, the findings reveal that sellers’ mianzi affects their renqing which in turn influence their ganqing. Similarly, buyers’ ganqing toward sellers positively influences their xinren. Importantly, when the xinren of buyers with sellers is established, it will lead to a desirable joint action outcome. Based on the findings presented, theoretical and managerial implications are drawn

    Key words: Marketing channels, Confucian principles, Guanxi, Joint action, China
    摘要

    本篇研究在探討儒家的五常應用在合作關係上,透過銷售方和購買方兩方的”關係”傳達,更具體地來說,去探討儒家思想中的核心價值仁、義、禮、智和信如何影響”關係”傳達上的面子、人情、感情和信任,此研究也討論了"關係”內各面向之間的關係,以及信任和智在合作關係上的效果,以偏最小二乘法來分析作為樣本的台灣公司。本文結果顯示儒家的核心價值五常對”關係”的各面向和合作關係上有顯著的影響,具體的來說,銷售方的義和禮會分別影響購買方的人情和面子,然而銷售方的仁和信皆會影響購買方的信任。銷售方的仁也會影響購買方的感情,此外,銷售方的智正面影響了購買方的合作關係。在關係這塊領域中,我們發現銷售方的面子會影響他們的人情,而人情進而會影響到他們的感情,相似的,購買方的感情也傾向正面影響和銷售方的信任,更重要的是,當購買方和銷售方之間已經有了互相的信任,那麼將會使得雙方達到一個理想的產出結果。根據發現的結果,來應用理論和管理上的意義。

    關鍵字: 行銷通路,五常,關係,合作關係,中國
    Appears in Collections:[英語商業管理碩士學位學程 ] 博碩士論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML973View/Open


    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback  - 隱私權政策聲明