English  |  正體中文  |  简体中文  |  Items with full text/Total items : 68069/68069 (100%)
Visitors : 23105933      Online Users : 162
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/61510

    Title: Donation Intention in Social Media Environment: An Application of Just World Theory
    Authors: 查妲瑞;Zakharova,Daria
    Contributors: 英語商業管理碩士學位學程
    Keywords: 捐贈意向;世界正義理論;社會參與;社群網站;恢復正義;非營利組織;Donation Intention;Just World Theory;Social Involvement;Social Media;Restorative Justice;Nonprofit organizations
    Date: 2013-08-27
    Issue Date: 2013-10-08 15:16:53 (UTC+8)
    Publisher: 國立中央大學
    Abstract: Previous research indicates that fund-raising typically is friend-raising. People who are more likely to participate in social and community networks create great opportunities to be asked by others to donate money and/or time for the less fortunate. This present study examines donation intention of Social Media users. Online socially involved individuals are predicted to have higher tendencies to help others. In addition, Lerner’s Just World theory was used to explain donor’s behavior to innocent victim’s suffering. The application of theoretical framework sheds a light on motivations and predictors of donor’s intention to help. Restorative Justice and Just World Coping, the components of just world theory, play a crucial role in explanation of those motives. The conceptual model was developed and survey of 400 respondents was conducted in Taipei city, Taiwan, to confirm these hypotheses. Theoretical and managerial implications are then presented.
    先前的研究指出募集資金通常是朋友間的募集,人們比較願意參與社會與社群網路活動付出金錢與時間為不幸者創造機會。本研究主要為調查社群網路使用者的捐獻意願,結果顯示 有參與社群網路的個體被預測有較高的意圖來幫助他人。此外,本研究使用Lerner的公平事件理論被用來解釋人們對無辜受害者的捐贈行為,此理論的架構說明捐贈意圖的動機和預測、公平世界理論組成之恢復正義與公平世界的對應及扮演影響這些動機的重要角色。此研究利用台灣台北市的400個受訪者來驗證假說,也對於理論與管理的意涵介紹說明。
    Appears in Collections:[英語商業管理碩士學位學程 ] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback  - 隱私權政策聲明