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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63617

    Title: 消費者於有機棉產品的認知、動機對購買意願之影響;The Effect of Consumers' purchasing Intention on the Motivation and Cognition of Organic Cotton Products
    Authors: 陳永南;CHEN,YUNG-NAN
    Contributors: 企業管理學系碩士在職專班
    Keywords: 有機棉;有機農業;知覺行為控制;計劃行為理論;erceived;Organic agriculture;Organic cotton;TPB
    Date: 2008-01-16
    Issue Date: 2014-05-08 15:13:37 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 隨著人類對環境保護的重視,在服裝材質部分漸漸受到消費者的重視,本研究以消費者的觀點加以探討消費者購買有機棉產品時會受到哪些因素的影響,並更深入的了解各項變數的影響程度。
    ;With the rise of environmental consciousness, people place much more emphasis on cloths. The purpose of this study was to investigate the effect on purchasing organic cotton products from consumers’ perspectives, and get more in-depth discussion on different variables.
     According to Ajzen’s (Theory of Planned Behavior , TPB) in 1991, Attitude toward the behavior, Subjective norms and Perceived behavioral control are not enough to explain the consumers’ behaviors of purchasing organic cotton products. Besides, the aware of Self-regarding, Altruism is sufficient to impact on the consumers’ behaviors.
     The most significant feature of organic cotton products is to improve environmental protection; however, the price is higher than common cotton products’. Thus, the organic cotton operators pay more attention to attract consumers’ identification and use.  In this study, the research examined the hidden influences between causal relationships by LISREL. The results of this research revealed Attitude toward the behavior, Subjective norms, Perceived behavioral control directly effect on consumers’ Behavioral intention. At the same time, the effect of Attitude is more than Subjective norms.
    Appears in Collections:[企業管理學系碩士在職專班] 博碩士論文

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