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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63779

    Title: 台資企業投資中國之策略佈局-以TFT-LCD面板產業為例
    Authors: 陳志成;Chen,Chih-Cheng
    Contributors: 管理學院高階主管企管碩士班
    Keywords: TFT-LCD面板產業;投資中國;競爭優劣;策略佈局;Invest China;Strategy Deploy;TFT-LCD Panel Indus
    Date: 2007-07-20
    Issue Date: 2014-05-08 15:30:56 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 隨著全球經濟自由化,並在大量標準化生產及競爭日漸激烈的國際貿易活動中。國內產業自1986年之後受到台幣大幅升值,勞工工資不斷上漲,勞動人力缺乏,環保意識高漲,土地取得不易且成本太高,導致以外銷為導向的產業部份產品的國際競爭力日漸衰退。為求生存與企業的永續經營,廠商開始尋求海外發展的機會,希望將企業的製造功能移往海外較低工資的地區繼續經營,而距離台灣最近的中國,適時的改革開放,由於對外資提供許多優惠措施及市場發展潛力大,再加上其風土名情、語言與文化均與台灣較為接近,使台商企業在比較利益與產業競爭力的考量下,而採取西進投資中國策略佈局。
    ;With global economy liberalization, producing in standardizing and increasingly international trade competition, the domestic industry is appreciated by a wide margin by Taiwan dollar since the 75th year of the Republic of China, labourer's salary is going up constantly, manpower is scarce that work, environmental consciousness runs high, it is difficult that the land is obtained and the cost is too high, sell and decline for the international competitiveness of some products of industry that is led day by day beyond causing. Managing continuously forever in order to seek survival with enterprises, the manufacturer begins to seek the chance of overseas development, hope to move the manufacture functions of enterprises to the area of overseas lower salary and continue managing, and the mainland nearest to Taiwan, the reform and opening-up in good time, because of offering a lot of favourable measures and markets to show tremendous potential to the foreign capitals, it is near to Taiwan to combine with its famous feeling of natural conditions and social customs of place, language and culture, make Taiwan trader enterprise under comparative interests and person who do in the test, industry of competitiveness, adopt west stock to invest the tactics overall arrangement of mainland.
      Though going to the mainland to invest in becomes the world trends, but the factors of two sides' politics make specific manufacturer from touch stone pass river make a breakthrough by oneself is to get continent setting up advanced person of factory ask already to consult, it is till now for supplying chain by industry overall arrangement demand,it go to /in /go to there aren't colony. So this research is directed against the Taiwanese government's mainland policy, the mainland promotes trade and investment the policy, Taiwan trader invest in such relevant documents as motive, the trend, and two sides' dividing the work type attitude in the mainland,etc. and carry on the discussion, then probe into the arrangement with relevant materials according to documents, set up the research structure of this research, probe into the excellent inferior position of competition of TFT-LCD panel industry of our country, how is the excellent inferior position relative to continent. Analyzing of our country liquid crystal excellent inferior position, panel of industry, how influence industry two sides divide the work tactics, with industry's chain overall arrangement, and cut the combining vertically of the downstream products of continent in good time, according to the result of study finally, invest in the continent and propose some opinions to the panel industry of the liquid crystal, the offering to industry person manages and plans, the government unit makes the industrial policy, the reference drafted with the investment policy of the continent, the research unit stipulates the reference of studying the direction.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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