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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63796

    Title: 台灣半導體通路商在大陸地區的經營模式與行銷策略之探討-以W公司為例
    Authors: 侯龍文;Hou,Lung-Wen
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 半導體通路產業;競爭策略;策略群組;Competitive Strategy;Semiconductor Distributors Industry;Strategic Groups
    Date: 2008-06-03
    Issue Date: 2014-05-08 15:31:40 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 近年來,國際半導體產業趨於將製造部門向低成本製造地區轉移,這種演變為中國半導體產業的發展提供了良機,憑藉著廉價的生產成本和高速發展的電子消費市場需求,促使全球半導體產業重新配置,呈現出整體投資流向中國的趨勢,進而快速推動了中國半導體產業的蓬勃發展。
    ;In recent years, international semiconductor industry has gradually moved its manufacture section to the areas with low cost. This significant change has provided an excellent opportunity for the development of such industry in China, which is armed with economically manufacturing cost and rocketing demand of electronic market. This brings the re-configuration of global semiconductor industry and presents the overall investment flowing toward China, which accelerates the flourish growing of its semiconductor industry.
    Semiconductor distributors play a pivot role in this industry. With the increasing competition in China, they are facing the challenge of diversities and innovation. How to tackle the market demand and show its value in such strong competition environment? No matter the distributors who are either from the global society, Hong Kong, Taiwan or China, they are all looking for competent strategies to make themselves stay in the leading position.
    The study purpose of this thesis is mainly to probe how the Taiwan distributors develop its unique competition advantage in China’s severe environment, while confronting the speedy change and complex uncertainty of electronic industry and the strong competition coming from the global distributors
    First, by analyzing the overall business environment, this study looks into the characteristics, the current status and the future development of China’s semiconductors industry. And analyze the status quo of semiconductor distributors industry by strategy module and Porter 5 forces analysis in order to act as the foundation of industry competition advantage and developing strategy. And then understanding the organization structure and business model, Summarize the key success factors by exploring the strengths, weaknesses, opportunities and threats of individual company via SWOT methodology and analyzing the industry main value activities as of the formation of the competition advantage. Finally provide the conclusion and recommendation as a referential material for individual company and industry.
    Through the study of the individual case, we can conclude the key successful factors of W company are as listed below:
    ?acting as an agent of hundreds of product lines and complete product types.
    ?complete sales posts and professional service as customer oriented.
    ?better operation cost and efficiency.
    ?wide coverage of IT technique and strengthening electronic supply chain.
    ?high efficient logistic system and flexible delivery model
    ?enhanced customized service.
    Hope the suggestions of this study can act as a guideline to the Taiwan semiconductor distributors industry whoever longs to deploy business in China.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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