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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63837

    Title: 上海影印機零售及服務產業分析與事業經營策略研究
    Authors: 邵泳樺;Shao,Yung-Hwa
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 影印機;服務業;策略矩陣;零售業;copiers;Retail trade;services;the strategy matrix
    Date: 2008-07-20
    Issue Date: 2014-05-08 15:33:24 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 上海影印機零售與服務產業從1996年到2007年僅11年的時間整個產業生命週期就從導入期發展到成熟期,台灣則是30年的時間才完成,這樣的變化不是生產廠家及零售業者可以預想到的,也不是台灣相同產業業者可以見到的,這就是大陸市場的特色。
    ;Thesis name:The Industry Study and Business Strategy Analysis of Copier Retail and
    Service In Shanghai                        
    School: School of Management National Central University
    Student: Shao Yung Hwa             Professor: Dr Lin Ming-ji
    Content and summary of the thesis:
    In Shanghai, it takes the copier retail and service industry only eleven years, starting from 1996 to 2007, to develop into the mature stage for the whole industry life cycle. Taiwan, however, spends thirty years to complete the sample development process as Shanghai did. This phenomenon belongs to the character of China market, which is neither being expected by the local industry players nor the ones in Taiwan.
    This study focuses on the companies with their revenue generating from Shanghai copier retail and service. We collect the secondary data and staff interviews as our main materials and apply the strategy matrix analysis to understand the current development in the industry.
    Regarding the industry research method, “Five Forces Analysis” and “Industry Analysis Matrix” are the principal axes in our study. By further description of the content for each strategic point as well as its past and future trend analysis, it helps us understand the main characters, trends and the key success factors in Shanghai copier retail and service industry.
    In our case studies, we select three companies as representatives of the management model. Through “strategic posture approach”, we can understand the development process and the strategies of each company. We would suggest the suitable future development strategies for each selected company based on their capabilities and resource choices in our final section.
      In the end, we find some special phenomena and conclude as below:
    1: "Low-Cost Strategy" and "Quality Guarantee Strategy" are the most important strategies in the copier retail and service industry.
    2: The presence of internet leads to tremendous changes in the industry, both on products or competitors.
    3: "Funds", "Brand" and "Innovation" are the key success factors for the industry in the future.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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