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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63987

    Title: 供應鏈因應市場導向需求之研究-以台灣汽車產業為例
    Authors: 林振安;An,Chen
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 全球化供應鏈;台灣汽車產業;顧客價值導向
    Date: 2008-01-06
    Issue Date: 2014-05-08 15:39:54 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 現代企業在全球化的競爭趨勢下,必需以市場消費者的需求角度來調整供應鏈速度與方向,也就是現代具競爭力企業,逐漸調整為以顧客價值導向,整合企業供應鏈中各節點(Nods)來創造整個產業價值。
    本研究將從掌握市場需求為出發點,調整企業供應鏈,以形成一新的競爭策略。也就是說以市場行銷物流(marketing logistics)觀念溶入企業管理模式,導引企業供應鏈的管理策略,提供滿足市場需求的新價值鏈。
    ;The modern enterprises face the global competitiveness, they have to adjust the speed and direction of the supply chain according to the demand from the customers . That means modern enterprises with competitiveness will gradually become customer perceptive value oriented. They will integrate all the nods in the supply chain to create the value for the whole industry.
    This research focuses on understanding market demand to adjust supply chain to form a new competition strategy. We apply the concept of marketing logistics onto business administration and lead the supply chain strategy to fulfill the market demand.
    Taiwan automotive industry started in 1957 when Yulong sign the technical cooperation contract with Nissan. It also became the first automotive manufacturer in Taiwan. Most Taiwanese automotive companies cooperated with Japanese companies. Taiwan Automotive industry can be said as a close supply chain system. However, after the Information Technology industries started blooming, global competition and global purchasing became the main stream. This research wants to discover if Taiwan has enough competitiveness and if Taiwan has opportunities to become the member of this global market.This research also focus on integration auto industry supply chain when facing the gradually shrinking Taiwan market. Especially when nearby China market has become the 2nd largest auto market in the world, how does Taiwanese auto industry react?
    I myself am working for an auto manufacturer and focusing on the parts development with supply chain system. During my long-term experiences, environment changes hit on me all the time. I start to think about “value supply” under current supply chain structure. I would like to study how to fulfill the customer demand with the balance between fast response, reasonable cost and quality assurance.
    This study targets on auto manufacturers. The study purposes are as below:
    Taiwanese Auto Industry Competition Analysis
    Future Possible Developing Opportunity for Taiwanese Auto Industry
    Developing Opportunity for Taiwanese Auto Industry in China
    This study focuses on applying theory to reality. It has been tried to testimony successful cases according to the theory. This could help us solve the real problems or provide us some reference for decision making during our work. Finally, proper analysis and suggestion will be pointed out, such as the way to enhance the competitiveness of Taiwan parts suppliers and the cooperation between Taiwan and global based auto manufacturers.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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