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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/64516

    Title: 個人環境行為經濟與非經濟因素之分析
    Authors: 蔣亞庭;Chiang,Ya-Ting
    Contributors: 產業經濟研究所
    Keywords: 個人環境行為;社會規範;順序機率模型;Environmental Behavior;Social norm;Ordered Probit Model
    Date: 2014-06-24
    Issue Date: 2014-08-11 18:35:25 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 中文摘要
    校所組別:國立中央大學 產業經濟所 經濟組
    研究生:蔣亞庭 指導教授:劉錦龍 博士
    本文利用中央研究院社會學研究所在2010 年所做的台灣社會變遷基本調查
    計畫(第六期第一次)以及美國的社會概況調查(General Social Survey,GSS)資料,
    採用順序機率模型(Ordered Probit Model)來研究個人的社會經濟地位、所受到的
    規範以及社群關係更加顯著地影響個人的親環境行為,這與Viscusi et al. (2011)
    In recent years, global climate have changed rapidly. Global warming seriously
    alter the ecological environment, and natural disasters damage human beings, people′s
    environmental awareness and behavior has been rising. Under increasingly serious
    environmental problems, whether it is global warming, the greenhouse effect, or a
    regional environmental pollution, are all a product of the interaction of the individual′s
    behavior and the natural environment. It is worth for further discussion that the
    Human’s cognition of environment is to protect environment actively, or is to show
    pro-environmental behavior under the stress of public opinion or the fear of
    This paper use the data of Taiwan Social Change Survey Project made by Institute
    of Sociology, Academia Sinica in 2010 and the U.S. General Social Survey and use
    Ordered Probit Model to study the influence of individual socio-economic status,
    social norms, the community satisfaction, and the past environmental attitudes on
    personal environmental behaviors.
    The empirical results show that individual socio-economic status significantly
    affect personal environmental behavior. For example, in the two sets of data, it all
    significantly prove that women have more pro-environmental behavior than men.
    Besides, the higher the level of education and age of the respondents also tend to
    behave the pro-environmental behavior. The empirical results also prove that the nonmandatory
    social norms indeed have significant positive effects on pro-environmental
    behavior. For example, Buddhist respondents show approximately 7.3% higher chance
    than the respondents believe in other religion on recycling. Moreover, The individual
    socio-economic status and personal environmental attitude will influence
    environmental behavior more than the social norms and the community satisfaction.
    The conclusion is consistent with that in Viscusi et al. (2011).
    Key word:Environmental Behavior、Social norm、Ordered Probit Model
    Appears in Collections:[產業經濟研究所] 博碩士論文

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