關鍵詞：運動休旅車、競爭優勢、特徵分析法 ;In recent years, with Taiwan′s rapid economic take-off and early development. No matter on the lightor heavy industry, Taiwan has significant progress in these industries. Whether in the automotive industry production or agent, Taiwan also has a significant market development. However, with intense competition and the rise of consumer awareness of the environment, businesses have resorted to so-called customer-oriented quality policy and actively strive for customer satisfaction and brand loyalty goals. Among them, the automotive industry′s emphasis on customer satisfaction and brand loyalty for the worse. Taiwan is not only on transport cars but also have high-speed rail and even flourish makes a lot of convenience to promote Taiwan. So today′s so-called quality of customer satisfaction in mind mainly, many companies consider customer satisfaction survey is an important workand believe customer satisfaction is the quality of the linear perspective before. Customer satisfaction refers to the product or not proportional to the quality of the good or bad. However, customers who want to discover the true quality of the idea should not only be able to consider a linear measure of the quality of the minds of consumers the value of goods or services. In view of this, expect to have an integrated study to offer specific suggestions to improve the industry and consumer satisfaction strategies developed in the future product development, service processes. The main study to investigate the off-road popular brands of sport utility vehicles in the Taiwan market. However, choose the domestic brands Luxgen as the main representative. Analysis and compare with otherbrands which have higher market share in Taiwan. This study is mainly use characterized methods to analysis. According to the brand and the brand of similar displacement prices of similar types for analysis. The present article is a subsidiary of Yulon Luxgen company invested inside a sport utility domestic brands Luxgen U6 Turbo as representatives. However, use descriptive studies with Internet survey method. Use Luxgen as domestic vehicle brandto do the comparison and analysis with other brand.
