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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/65624

    Title: 品牌企業 J 公司產品設計納入員工意見之規劃;A Plan to Incorporate Employee Input into Product Design for Branded Company J
    Authors: 林彥廷;Lin,Yen-Ting
    Contributors: 資訊管理學系在職專班
    Keywords: 自填式調查法;流程再造;產品開發流程;Self-administered questionnaire;Product Development Process;Business process reengineering
    Date: 2014-07-07
    Issue Date: 2014-10-15 17:06:42 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 產品生命流程中最重要的是一開始的規格制定,而這部份的決策權通常都在高階管理者身上,其決策人員需要的是相當豐富的知識以及對市場的敏感度,得以支撐其決策的施行。但是,有時高階主管的意見並沒有參考其他人的建議,其決策有時缺乏公信力或是完整性,導致產品設計完成後,卻因為不受青睞而被迫取消研發。
    ;The most important stage in product development is defining specification. However, it is usually decided by top managers, who may not have enough domain know-how and customer exposure to make the right choice. The resulting design decision may work fine, but often time, due to a lack of mechanism to gather information and lack of time to discuss with team members, it may result in failure in the product design process, either in cancelled projects or in market failure.
     To prevent these costly failures, employees have to be empowered in the design specification stage. In practice, this means that the design process will take longer becomes less efficiency. However, a well planned mechanism implemented in an information system may alleviate the potential inefficiency, and help to reach a better design choice.
    Company J is a global manufacturer for branded products, with employees, especially sales and marketing teams, all over the world. Employees as a whole have better understanding of the market, and it makes sense to incorporate there input during the specification stage. This study analyses the current practice in new product design for Company J and proposes an E-Survey system to accomplish that. The mechanism is based on the self-administered questionnaire survey method, and is designed to collect employee opinion and suggestions about new products that are still on the drawing board. A voting system is also suggested to collect employees’ preferences regarding final product selection for top managers’ reference. The system will be linked into the current enterprise information portal.
    This study also suggests that when system is launched, there should be a team to monitor the E-Survey system, especially in aggregating suggestions and status tracking. These will be accomplished through process reengineering.
    Appears in Collections:[資訊管理學系碩士在職專班 ] 博碩士論文

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