English  |  正體中文  |  简体中文  |  Items with full text/Total items : 73032/73032 (100%)
Visitors : 23188695      Online Users : 535
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/67538

    Title: 在金控體制下中小型商業銀行對企業金融 經營策略之探討-以S銀行為例
    Authors: 劉光瑋;LIU,KUANG-WEI
    Contributors: 高階主管企管碩士班
    Keywords: 經營策略;企業金融;行銷策略;中小企業;銀行產業;Business strategy;marketing strategy;corporate finance;SMEs;Banking Industry
    Date: 2015-05-13
    Issue Date: 2015-07-30 21:07:25 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 近年以來,由於全球經濟環境的快速變遷,使得台灣企業的經營日趨嚴峻。相對的,金融產業也面臨嚴峻的挑戰,台灣政府則適時地通過與實施相關法令予以因應。然而,國內金融市場經營生態也正因金融控股相關法令的變動而產生結構性變化。銀行業在面臨競爭激烈的環境之下,經營策略遠比在產品或價格上進行惡性競爭來得有用,銀行應該了解整體環境的現況,並設法獲得新顧客及維持舊有顧客,並與顧客維繫良好關係,以達到永續經營之目的。臺灣中小企業是經濟發展不可或缺的基石,企業金融業務更是銀行業務主要的成長動力之一,如何滿足中小企業多樣化的需求,已然成為企業金融重要的課題。
    ;Facing the high competition in banking industry, commercial banks in Taiwan have realized that an efficient business strategy is important. Banks need to attract new customers and keep existing customer satisfied and loyal. Small and Medium-sized Enterprises (SMEs) in Taiwan are famous for their activeness and flexibility for finding new business opportunities. SMEs therefore are considered as the main contributors to Taiwan′s economic growth. Developing a quality business strategy is therefore important for the banks to meet the various needs of SMEs.
    In this study we use the case study method to analyze the banks that provide services to SMEs. We observe that in general Taiwan′s banks have provided high quality services to their SME customers. Banks maintain a customer relationship management in order to meet their customers’ needs in a timely and efficient manner. With such effort, banks are able to retain their important customers and create a win-win situation for both their customers and themselves. Two cases are selected for an in-depth investigation. We found that the banks considered in these cases adopt appropriate marketing strategies in order to understand the demands of their target customers. By focusing on customer relationship management, the case of banks is able to achieve satisfactory performance.
    The conclusions of this study can be summarized as follows: In the banks, current trends and developments can be divided into two categories, Business process and information technology. In the corporate finance, it is important that actively adjust the loan structure quality, to strengthen cash management, and the ongoing integration of the service platform and upgrade. A number of advices also are in order for the banks who wish to serve SMEs in Taiwan. The advices of this study can be summarized as follows: In the banks, enhancing the function of financial trading platform, development of domestic and cross-border collection to third-party payment service, and extended credit card business. In the corporate finance, increasing the proportion of SME customers, strengthen transactional finance business expansion, and increase in fee income sources in the future.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback  - 隱私權政策聲明