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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/67594

    Title: 台灣企業進入電動汽車產業策略思考-以T公司為例
    Authors: 陳志河;Chen,Chih-ho
    Contributors: 高階主管企管碩士班
    Keywords: 電動車;電動車策略
    Date: 2015-06-10
    Issue Date: 2015-07-30 23:05:37 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 發展電動汽車是全球各國炙手可熱的發展議題也是世界各國和汽車製造廠商共同的策略佈局選擇,更是全球汽車產業的發展未來。以純電驅動為主的電動汽車開發已成為汽車品牌大廠的主流選擇,根據目前國際新能源汽車關鍵零組件和整車研發、產業化現狀,可以預測:未來的十年隨著電池技術的發展進步,電動車性能將得到大幅提升,再加上各國政府新能源車政策支持必可迎來產業化發展的黃金時期;電動車的普及推廣,將引領人類交通進入智慧化、低耗能、高環保時代。
    ;The development of the electric vehicle is very hot in every country’s development issues and also is the world’s country and the automaker’s jointly chosen strategy layout, especially the worldwide automaker’s future. Battery electric vehicle has be the world’s most popular automaker’s main, and the most important choice., according to the key components of worldwide new energy vehicles and vehicle development, current situation of industrialization, we can predict: The next ten years, according to the development progress of battery technology, electric vehicle’s performance, and its function will increase sharply, and with the support of the new energy policy from the government of each country around the world are surely to welcome the golden age of the development of industrialization; the popularization of the electric vehicle will lead the human transportation to a intellectualized, low energy consumption, and high environmental protection’s epoch.
    The promotion effect of electrical vehicle in Taiwan is limited. the car’s market is a brand market, and it needs a market to sustain the brand and the mass production-type enterprises development, but the Taiwan mainland market’s scale is limited and small, and cannot have this effect, and this formed the dilemma of Taiwan electric vehicle industry and the related business, how Taiwan Enterprises can use its own superiority to enter this huge profits in the Future Electric Vehicle is worthy to have further discussion.
    The purpose of this research is to analyze, and to figure out how can the traditional motor companies of Taiwan to transform in a cross domain, breakthrough innovate way to enter the industry of electrical vehicle’s case, they cross to the Southeast Asian market in Philippines from the Taiwan special handling vehicle, every milestone is to be prepared for the next emerging markets, just like many people known, Precise knowledge of self and the threat leads to victory, is the point to lead a business to the direction of success in development.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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