S公司3C產品測試驗證服務之競爭優勢探究;Competitive Advantages Inquiry of the S Company’s 3C Product Testing and Certification Service

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题名:	S公司3C產品測試驗證服務之競爭優勢探究;Competitive Advantages Inquiry of the S Company’s 3C Product Testing and Certification Service
作者:	呂明學;Lu,Ming-Hsueh
贡献者:	資訊管理學系在職專班
关键词:	3C產品;測試;驗證;競爭優勢;3C Product;Testing;Certification;Competitive Advantage
日期:	2015-06-17
上传时间:	2015-07-30 23:09:39 (UTC+8)
出版者:	國立中央大學
摘要:	近年來隨著3C（Computer電腦、Communication 通訊設備、Consumer Electronics 消費性電子）產品的多元化，以及消費者對於產品及原物料本身之安全性與可靠度的重視，相關業者在建立品牌形象的同時，都將品質視為成功銷售的重要關鍵因素之一，各國也因此紛紛在各項領域上建立相關原物料以及產品的檢驗機制。隨著競爭國際化以及多角貿易自由化的蓬勃發展，使得各國之間的產品（成品、半成品、原物料等）進出口貿易亦趨頻繁，然而隨之而來的是買賣雙方對產品品質的標準認知，以及各國法規的差異性等所衍生的交易糾紛問題。為了解決這些問題，接著幾年間，由不同領域的專家們透過嚴謹的討論及表決中產生各項國際共同法規，各國測試驗證機構、第三方公證單位也如雨後春筍般林立，因此測試驗證產業競爭激烈。本論文以SGS台灣檢驗科技股份有限公司之電子通訊實驗室做為研究個案，研究過程中，經由文獻分析、參與式觀察法、深度訪談法收集資料，再透過價值鏈分析、五力分析、SWOT分析、要因分析法等管理理論加以分析所收集到的資料，找出影響個案實驗室競爭優勢的主要與次要原因，分析與同業之間的關鍵差異。經由對個案實驗室在品牌形象、財務狀況、獲利能力、服務範疇、技術能力、市場行銷、品質管理、創新能力等各方面的探究，大致提出 1. 掌握產品的市場發展趨勢、擬定精確投資方向； 2. 經濟規模大、未來前景看好； 3. 善用現有競爭優勢、營造機會、改善劣勢、降低威脅； 4. 延伸服務範疇、策略聯盟創造雙贏； 5. 注重多元發展、調整投資比重等五項策略，以做為後續競爭優勢持續改善與前進中國市場之投資策略基礎。;In recent years, 3C (Computer, Communication and Consumer Electronics) products have been more and more diversified, and there is an increase in consumers’ concerns on product’s safety and reliability. Therefore, many manufacturers value product quality as one of the keys to successful marketing while they try to establish their brand images. Because of that, many countries have legislations to regulate product’s raw materials and inspection mechanism to guard its quality. Because of the flourishing development of competitive international and multidimensional free trading, product (finished goods, semi-finished goods and raw materials) import and export trading between countries have been more and more frequent. Nevertheless, many disputes come up between buyers and sellers when two parties have different views on the product’s quality standard, and also because different country has different product regulations. In order to solve these problems, experts of different expertise try to lay down international product regulations in the following years by having rigorous discussions and voting. Testing labs of different countries and certified bodies have been sprung up like mushrooms, and hence verification and testing business becomes very competitive. This paper uses SGS Taiwan Ltd, Electronic and Communication Lab as the case study. In this research, data are collected through information analysis, participant observation and in-depth interviews. These collected data will be analyzed further by using value chain analysis, five forces analysis, SWOT analysis and cause-and-effect analysis of the management theory, and aim to find out the primary and secondary elements which have impacts on the predominance among competitive testing labs, and to analyze key differences between the testing labs After doing a detail study on brand image, financial situation, the ability to profit making, service categories, technical ability, marketing methods, quality control and innovative ability of SGS Taiwan Ltd, Electronic and Communication Lab, five conclusions and suggestions are made as the foundation for continuing improvements on competitive advantages and investment strategies in China market. They are: 1. Fully aware of the product’s developmental trend in the market and drawing up an accurate investment plan; 2. The future prospects is good due to large economical scale; 3. Wisely use possessed competitive advantages, create chances, improve inferior position and lower the hazard; 4. Creating a win-win situation by expanding service categories and strategic alliance; 5. Emphasize diversified development and make modification of investment proportion.
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