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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/67680

    Title: 液晶平面顯示器氧化銦錫靶材公司之經營策略研究-以S公司為研究對象
    Authors: 徐榮毅;Hsu,Jung-yi
    Contributors: 高階主管企管碩士班
    Keywords: 氧化銦錫;平面顯示器;策略分析;策略矩陣
    Date: 2015-06-30
    Issue Date: 2015-07-31 02:52:50 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 台灣的平面顯示器產業在政府大力推動兩兆雙星產業下蓬勃發展,由於台灣在積體電路工業上的良好基礎,使得平面顯示器產業在發展初期相當的迅速,2007年更成為全球平面顯示器的最大生產國。後期因為韓國三星與樂金等集團的急起直追,使得台灣的平面顯示器產業面臨嚴峻的挑戰與考驗。
    ;The Flat panel display (FPD) industry has becoming a booming industry with the promoting of Two Trillion and Twin Star Development Program in Taiwan. Since Taiwan laid a good foundation of the integrated circuit industry, its FPD industry developed very rapidly at beginning. In 2007, Taiwan even became the biggest FPD production in the world. However, due to the arising of Samsung and LG Electronics in Korea, the FPD industry in Taiwan is facing severe competition and task.
    After the financial tsunami in 2008, the domestic demand in China has sprang up. China’s government has been exerting great efforts in coaching companies to develop FPD and its related industries. Indium is the key material of coating film in the FPD, and China has the largest amount of indium reserves in the world. Since indium is rare material, China government’s strict export control of indium has forced manufacturers in the whole world that produce Indium Tin oxide coating target to manage and control the indium resource flexibly and effectively.
    This research is intended to utilize “ Industry Strategy Matrix Analysis” approach developed by Professor Su Tu to explore the manufacturing and marketing experience of Indium Tin Oxide coating target of case company. This research will discuss how the case company became the biggest Indium Tin Oxide coating target supplier in the world by analyzing and connecting with the former and present industry environment and company developing strategy. This research also tries to test and verify the vertical integration practice of FPD industry in Korea as a reference of executing strategy for domestic manufacturers.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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