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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/68588

    Title: 共享經濟平台下的信任機制之個案分析-以Airbnb為例
    Authors: 佘昌翰;She,Chang-Han
    Contributors: 產業經濟研究所
    Keywords: 共享經濟;信任;平台;Sharing Economy;Trust;Platform
    Date: 2015-08-28
    Issue Date: 2015-09-23 12:52:43 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 隨著信息科技(Information technology)的進步,人與人之間的關係拉近了,人們運用網路所帶來的特性和好處,建立更有效率的社會活動。平台也因此應運而生,改變人們的生活方式及企業的營運模式。藉由平台作為一個暫時的組織產生快速的信任關係(Swift trust),取代傳統藉由面對面的方式建立信任。
    ;With the development of information techonology, the relationship between people become closer. People use the properties and merits of internet to build a more efficient community. The platforms emerge and change human life and business models. We charge temporary group to build swift trust between people instead of traditional way.
    Researcher chooses to study the case of Airbnb. During the last years, The sharing economy rise and the development of innovation through platform. This study try to find how this type of enterprise build trust mechanism,and make user willing to share resources with the others.
    Appears in Collections:[產業經濟研究所] 博碩士論文

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