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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/68845

    Title: 網路時代小眾市場營運模式之研究;A Study on Business Model of Niche Market in Internet Era
    Authors: 秦適豪;Hau,Chin Shir
    Contributors: 資訊管理學系
    Keywords: 小眾市場;3D列印;商業模式;營運模式;競爭策略;Niche market;3D printing;business model;competitive strategy
    Date: 2015-07-31
    Issue Date: 2015-09-23 14:44:57 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 隨著後網路時代的來臨,「小眾市場」逐漸興起,像是在消費市場中以共同喜好所形成的族群,以及在生產價值鏈中,專注於某一環節的獨特市場區隔。因此越來越多的企業願意進入以往不曾進入過的市場開疆闢土,無論是開創或是跨足既有的小眾市場。但小眾市場的市場規模或是消費特性皆與一般大眾市場不同,故企業所採行的策略與目標,也必須考量其所處的小眾市場特性、企業自身能力等。


    ;Niche markets spring up gradually in post-internet era, lots of company want to enter the niche markets or create a new niche market. For instance, people who have the same interest forming a group in consumption market, and focus on a part of value chain forming a unique market segmentation. But the market scale and consumption characteristics are different between Niche market and mass market. Thus, company should consider self-ability and these key elements when formulate strategies

    The study introduces the reason of Niche markets spring up, and reviewed the literature of business model components, competitive strategy. This research among Speed3D Company, Limited investigates how would a company operates in Niche markets of 3D printing and 3D printing dolls. The study collected data from interview,
    and analyze it with case study research method. The results have helped Niche markets develop and for reference to business and Academia.

    Keywords: Niche market, 3D printing, business model, competitive strategy.
    Appears in Collections:[資訊管理研究所] 博碩士論文

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