關鍵字：小眾市場、3D列印、商業模式、經營模式、競爭策略 ;Niche markets spring up gradually in post-internet era, lots of company want to enter the niche markets or create a new niche market. For instance, people who have the same interest forming a group in consumption market, and focus on a part of value chain forming a unique market segmentation. But the market scale and consumption characteristics are different between Niche market and mass market. Thus, company should consider self-ability and these key elements when formulate strategies
The study introduces the reason of Niche markets spring up, and reviewed the literature of business model components, competitive strategy. This research among Speed3D Company, Limited investigates how would a company operates in Niche markets of 3D printing and 3D printing dolls. The study collected data from interview, and analyze it with case study research method. The results have helped Niche markets develop and for reference to business and Academia.
Keywords: Niche market, 3D printing, business model, competitive strategy.