|Abstract: ||臺灣在發展觸控面板產業上，廠商充分發揮良好的管理能力，以大量製造並降低成本，成為觸控面板普及的關鍵推手，臺灣於2009年超越日本成為全球出貨比重最高的國家。然而與其他產業般，同樣面臨大陸同業競爭激烈、關鍵原物料需仰賴進口、新的技術產生替代威脅，因而廠商面臨極大挑戰。 |
;Taiwan touch panel industry in the development, give full play to a good vendor management capabilities to mass production and reduce costs, become popular touch panel key driver, Taiwan surpassed Japan to become the world′s countries with the highest proportion of shipments in 2009. However, as with other industries, the continent is also facing fierce competition with industry, we need to rely on imports of key raw materials, new technologies used to produce alternative threat, so manufacturers are facing great challenges.
Touch panel products and technologies from the military, national defense purposes, it has so far been widely applied to various consumer, commercial, public and other related system products, touch panel sensing technology there are many, including capacitive touch panel belongs expensive but the best performance of the product, but now belongs to the capacitive touch panel oligopoly market, this case study has a capacitive touch panel key manufacturing technology, so you can place in the touch panel market. The present study is an analysis of the industry, key industries, the analysis is focused on the prospects of the industry, the competitive situation and the future direction of the industry within the industry, and the results of this analysis as a prerequisite for the touch panel industry′s global competitive strategy analysis. Analysis of Competitive Strategies are based mainly five forces framework, after a preliminary understanding of the touch panel industry upstream, downstream customers, both competitors, new entrants and substitute the competitive situation, and accompanied by a case company the business strategy, to analyze the strengths, weaknesses, opportunities and threats, so that the overall structure more complete analysis, in order to draw on the touch panel to provide recommendations for future development of the industry and the industry of strategy.